Kurniawan, Edward (2014) Pengaruh customer participation terhadap customer satisfaction dengan technical quality dan functional quality (studi pada sekolah musik Iramamas di Surabaya). Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Semakin baiknya tingkat perekonomian suatu kelompok masyarakat, pada
umumnya akan semakin tinggi pula tingkat pendapatan yang dimiliki oleh
kelompok masyarakat tersebut. Hal ini akan sangat mempengaruhi taraf
kemakmuran, standar hidup, kebutuhan akan sandang, pangan dan papan bahkan
mungkin akan merubah life style kelompok masyarakat tersebut. Dengan semakin
baiknya taraf hidup masyarakat, tuntutan untuk memenuhi kebutuhan hidupnya
semakin lama semakin besar. Musik merupakan salah satu cabang seni yang
menjadi kebutuhan hidup masyarakat dan menjadi life style di masyarakat Sekolah
musik di Indonesia dapat digolongkan menjadi sekolah musik formal yang
berupa perguruan tinggi musik, akademi musik, institusi musik, dan lembaga
pendidikan formal lainnya. Sedangkan untuk pendidikan musik non formal
berupa lembaga pendidikan kursus musik yang banyak terdapat di berbagai kota
di Indonesia.
Unit analisis penelitian ini mempergunakan Sekolah Musik Iramamas.
Penelitian ini merupakan penelitian kausal. Metode penelitian yang digunakan
adalah metode kuantitatif dengan pengolahan data menggunakan AMOS.
Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 100 responden
dengan karakteristik responden siswa sekolah musik Iramamas berumur 12 – 40
tahun.
Hasil penelitian menunjukkan bahwa Customer Satisfaction dipengaruhi
oleh variabel Customer Participation dengan koefisien regresi terendah sebesar
0.340, variabel Functional Quality dengan koefisien regresi tertinggi sebesar
0.373, dan variabel Technical Quality memiliki pengaruh tertinggi kedua terhadap
Customer Satisfaction dengan koefisien regresi sebesar 0.352. Customer
Participation juga berpengaruh pada variabel Technical Quality dengan koefisien
regresi sebesar 0.318, variabel Functional Quality dengan koefisien regresi
sebesar 0.643 / Generally improved levels of the economy of a community, the higher the level
of income that is owned by the community groups. This will greatly affect the level of
prosperity, standard of living, the need for clothing, food and shelter might even change
the life style of the community groups. With improvements in the quality of life, the
demands to make ends meet increasingly large. Music is one branch of art that become
necessity of life and into a life style in community music school in Indonesia can be
classified into formal music school in form of a college of music, music academy, music
institutions, and other formal educational institutions. As for music education in the form
of non-formal education institutions are numerous music courses in many cities in
Indonesia.
The unit of analysis of this study uses Iramamas Music School. This is causal
study. The method which used is a quantitative method of processing data using AMOS.
Data was collected by distributing questionnaires to 100 respondents by respondent
characteristics Iramamas music school students aged 12-40 years.
The results showed that the Customer Satisfaction, Customer Participation is
affected by the variable with the lowest regression coefficient of 0.340, Quality
Functional variables with the highest regression coefficient for 0373, and the Technical
Quality variable has the second highest influence on Customer Satisfaction with a
regression coefficient of 0352. Customer Participation also affects the Quality Technical
variables with regression coefficients for 0318, Quality Functional variables with
regression coefficients of 0643
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Kurniawan, Edward NIM01120110018 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald UNSPECIFIED UNSPECIFIED Thesis advisor Amelia, Amelia UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | school of music iramamas; customer participation; technical quality; functional quality and customer satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 13 Nov 2023 08:10 |
Last Modified: | 13 Nov 2023 08:10 |
URI: | http://repository.uph.edu/id/eprint/58734 |