Yosmanto, Stefhanie Jennifer (2023) Analisis pengaruh digital entrepreneurship education terhadap digital entrepreneurship intention pada mahasiswa perguruan tinggi swasta di kota Tangerang raya dimediasi oleh entrepreneurship alertness. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan digital terhadap niat berwirausaha digital pada mahasiswa perguruan tinggi swasta di Kota Tangerang Raya. Selain itu, penelitian ini juga bertujuan untuk mengidentifikasi peran kewaspadaan wirausaha sebagai mediator dalam hubungan antara pendidikan kewirausahaan digital dan niat berwirausaha digital. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Responden penelitian adalah mahasiswa perguruan tinggi swasta di Kota Tangerang Raya yang memiliki pengalaman atau minat dalam berwirausaha digital. Pengumpulan data dilakukan secara purposive sampling. Analisis data dilakukan dengan menggunakan metode regresi untuk menguji hubungan antara variabel pendidikan kewirausahaan digital dan niat berwirausaha digital, serta analisis mediasi untuk menguji peran kewaspadaan wirausaha sebagai mediator. Hasil penelitian ini diharapkan dapat memberikan kontribusi dalam pemahaman faktor-faktor yang memengaruhi niat berwirausaha digital pada mahasiswa perguruan tinggi swasta. Hasil analisis regresi diharapkan dapat mengidentifikasi sejauh mana pendidikan kewirausahaan digital dapat memprediksi niat berwirausaha digital. Selain itu, analisis mediasi diharapkan dapat memberikan pemahaman yang lebih mendalam mengenai peran kewaspadaan wirausaha sebagai mediator dalam hubungan tersebut. Temuan penelitian ini dapat menjadi dasar bagi institusi pendidikan dan pemerintah dalam merancang program pendidikan kewirausahaan digital yang lebih efektif. Selain itu, pemahaman mengenai peran kewaspadaan wirausaha dapat menjadi landasan untuk pengembangan program pendidikan yang lebih holistik dalam mempersiapkan mahasiswa menjadi wirausaha digital yang sukses.
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This research aims to analyze the influence of digital entrepreneurship education on the intention to engage in digital entrepreneurship among private university students in the city of Tangerang. Additionally, the study also seeks to identify the role of entrepreneurial alertness as a mediator in the relationship between digital entrepreneurship education and the intention to engage in digital entrepreneurship. The research methodology employed is a survey using a questionnaire as the data collection instrument. The study participants are students from private universities in the city of Tangerang who have experience or an interest in digital entrepreneurship. Data collection is conducted through purposive sampling. Data analysis involves regression analysis to examine the relationship between digital entrepreneurship education and the intention to engage in digital entrepreneurship, as well as mediation analysis to test the role of entrepreneurial alertness as a mediator. The findings of this research are expected to contribute to the understanding of factors influencing the intention to engage in digital entrepreneurship among private university students. The regression analysis results are anticipated to identify the extent to which digital entrepreneurship education can predict the intention to engage in digital entrepreneurship. Additionally, mediation analysis is expected to provide a deeper understanding of the role of entrepreneurial alertness as a mediator in this relationship. The research outcomes can serve as a foundation for educational institutions and governments in designing more effective digital entrepreneurship education programs. Furthermore, understanding the role of entrepreneurial alertness can form the basis for the development of more holistic education programs to prepare students to become successful digital entrepreneurs.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Yosmanto, Stefhanie Jennifer NIM01011200051 stefhaniejennifer19@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Patricia, Anastasia NIDN0305088702 anastasia.patricia@uph.edu |
Uncontrolled Keywords: | digital entrepreneurship alertness; digital entrepreneurship education; digital entrepreneurship intention; digital entrepreneurship knowledge. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | STEFHANIE JENNIFER YOSMANTO |
Date Deposited: | 10 Jan 2024 08:06 |
Last Modified: | 10 Jan 2024 08:06 |
URI: | http://repository.uph.edu/id/eprint/59570 |