Hosama, Stefani Diah Permatasari Hosama (2024) Analisis pengaruh information quality, system quality, dan service quality terhadap customer loyalty melalui customer trust dan customer engagement pengguna aplikasi Traveloka di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan industri Online Travel Agent (OTA) di Indonesia mengalami
peningkatan didukung dengan adanya pandemi Covid-19, yang mengharuskan
semua pembelian yang dulunya Offline berganti menjadi Online. Traveloka
merupakan platform travel terkemuka di Asia Tenggara yang berdiri sejak Februari
2012 dan masih bertahan hingga saat ini, bahkan masih berkembang dengan
semakin memiliki berbagai produk baru. Namun, persaingan yang dihadapi dalam
industri ini juga semakin ketat dengan semakin bermunculan aplikasi Online Travel
Agent (OTA) baru, yang dapat menjadi pesaing bagi Traveloka. Maka dari itu, perlu
adanya cara agar dapat tetap bertahan dalam industri ini.
Tujuan dari dilakukannya penilitian ini adalah untuk mengetahui pengaruh
Information Quality, System Quality, Service Quality terhadap Customer Loyalty
melalui Customer Trust dan Customer Engagement. Manfaat dari penelitian ini
adalah untuk memberikan informasi dan pengetahuan serta dapat memperluas
wawasan terutama dalam bidang ilmu manajemen mengenai pengaruh variabel-
variabel dalam penelitian ini. Penelitian ini bersifat kausal dengan menggunakan
metode kuantitatif software AMOS 22.0 untuk membantu proses pengolahan data
primer dari 100 pengguna Traveloka di Surabaya dikumpulkan dengan
menggunakan teknik Snowball Sampling. Karakteristik responden adalah pria dan
wanita, berdomisili di Surabaya, berusia 18-60 tahun, serta pernah menggunakan
aplikasi Traveloka minimal 2 kaliselama 1 tahun terakhir, dan pernah menghubungi
customer service Traveloka
Pada penelitian ini hasil menunjukkan bahwa variabel yang berpengaruh positif
signifikan terhadap Customer Loyalty adalah Customer Trust, Customer
Engagement. Kemudian, Service Quality berpengaruh positif signifikan terhadap
Customer Trust dan Customer Engagement. Sedangkan Information Quality, dan
System Quality tidak berpengaruh positif signifikan terhadap Customer Trust, dan
Customer Engagement / The development of the Online Travel Agent (OTA) industry in Indonesia has
increased supported by the Covid-19 pandemic, which requires all purchases that
used to be Offline to change to Online. Traveloka is the leading travel platform in
Southeast Asia which was established in February 2012 and still survives today,
even still growing by increasingly having various new products. However, the
competition faced in this industry is also getting tougher with the emergence of new
Online Travel Agent (OTA) applications, which can become competitors for
Traveloka. Therefore, there needs to be a way to survive in this industry.
The purpose of this research is to determine the effect of Information Quality,
System Quality, Service Quality on Customer Loyalty through Customer Trust and
Customer Engagement. The benefits of this research are to provide information and
knowledge and can broaden horizons, especially in the field of management science
regarding the influence of the variables in this study. This research is causal in
nature using quantitative methods AMOS 22.0 software to help process primary
data from 100 Traveloka users in Surabaya collected using Snowball Sampling
technique. The characteristics of respondents are male and female, domiciled in
Surabaya, aged 18-60 years, and have used the Traveloka application at least 2
times during the last 1 year, and have contacted Traveloka customer service.
In this study, the results show that the variables that have a significant positive
effect on Customer Loyalty are Customer Trust, Customer Engagement. Then,
Service Quality has a significant positive effect on Customer Trust and Customer
Engagement. While Information Quality, and System Quality have no significant
positive effect on Customer Trust, and Customer Engagement
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Hosama, Stefani Diah Permatasari Hosama NIM02011200009 stefani.hosamaa@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Suryaputra, Ronald 0720097804 ronald.suryaputra@uph.edu Thesis advisor Amelia, Amelia 0715128701 amelia.fe@uph.edu |
Uncontrolled Keywords: | information quality; system quality; service quality; customer trust; customer engagement; customer loyalty |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Users 19053 not found. |
Date Deposited: | 22 Mar 2024 03:51 |
Last Modified: | 22 Mar 2024 03:51 |
URI: | http://repository.uph.edu/id/eprint/62833 |