Pengaruh relationship quality dan information sharing terhadap supplier performance di PT XYZ

Gunawan, Yohan (2024) Pengaruh relationship quality dan information sharing terhadap supplier performance di PT XYZ. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas hubungan dan berbagi informasi terhadap kinerja pemasok di PT XYZ. Studi ini menguji delapan hipotesis yang mencakup pengaruh kepercayaan, komitmen, kepuasan terhadap organisasi, kepuasan terhadap harga, kepuasan terhadap komunikasi, berbagi informasi terhadap loyalitas pemasok, komunikasi pemasok, dan kualitas pemasok. Metode penelitian yang digunakan adalah survei dengan kuesioner yang disebarkan kepada 180 responden dari perusahaan pemasok PT XYZ. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS�SEM). Hasil penelitian menunjukkan bahwa komitmen memiliki pengaruh positif terhadap berbagi informasi. Kepuasan terhadap organisasi dan kepuasan terhadap harga juga ditemukan memiliki pengaruh positif terhadap berbagi informasi. Berbagi informasi secara signifikan meningkatkan loyalitas pemasok, komunikasi pemasok, dan kualitas pemasok. Namun, pengaruh kepercayaan dan kepuasan terhadap komunikasi terhadap berbagi informasi tidak terbukti signifikan. Temuan ini memperkuat pentingnya membangun hubungan yang berkualitas tinggi dan berbagi informasi yang efektif dalam meningkatkan kinerja pemasok. Implikasi manajerial dari penelitian ini mencakup strategi untuk mempertahankan dan meningkatkan kinerja tinggi, optimalisasi sumber daya, pemantauan sederhana, dan fokus pada peningkatan area berkepentingan tinggi dan kinerja rendah. / This research aims to analyze the influence of relationship quality and information sharing on supplier performance at PT XYZ. The study tests eight hypotheses that cover the impact of trust, commitment, satisfaction with the organization, satisfaction with pricing, satisfaction with communication, information sharing on supplier loyalty, supplier communication, and supplier quality. The research method used is a survey with questionnaires distributed to 180 respondents from the supplier companies of PT XYZ. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study indicate that commitment has a positive influence on information sharing. Satisfaction with the organization and satisfaction with pricing were also found to have a positive influence on information sharing. Information sharing significantly improves supplier loyalty, supplier communication, and supplier quality. However, the influence of trust and satisfaction with communication on information sharing was not proven to be significant. These findings reinforce the importance of building high-quality relationships and effective information sharing in enhancing supplier performance. The managerial implications of this research include strategies for maintaining and enhancing high performance, optimizing resources, simple monitoring, and focusing on improving areas of high interest and low performance.

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