Adapun tujuan dari penelitian ini adalah untuk menganalisis dampak keterlibatan video game terhadap niat pemain untuk terus bermain, membeli item virtual, dan merekrut pemain baru, dengan studi kasus Mobile Legends. Penelitian ini menggunakan metode kuantitatif dengan kuesioner online melalui Google Forms, yang disebarkan kepada pemain Mobile Legends di Indonesia yang aktif bermain dalam satu tahun terakhir. Sebanyak 176 responden memenuhi kriteria untuk analisis. Variabel yang diuji meliputi telepresence, challenge, focus attention, role projection, fantasy fulfillment, escapism, arousal, emotional involvement, enjoyment, dan social interaction terhadap pengalaman bermain (gamer experience), serta hubungan antara gamer experience dan keterlibatan video game (video game engagement) terhadap niat pemain untuk terus bermain, membeli item virtual, dan merekrut pemain baru. Teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa enjoyment, arousal, social interaction, escapism, dan focus attention memiliki pengaruh positif yang signifikan terhadap gamer experience dan video game engagement, sedangkan fantasy fulfillment memiliki pengaruh yang lebih rendah. Implikasi penelitian ini bagi pengembang game mencakup pentingnya menjaga keseimbangan elemen tantangan, memperbarui fitur sosial dan emosional, serta memanfaatkan platform baru untuk memperkuat interaksi pemain. Penelitian ini juga menyarankan pengembangan elemen interaktif guna meningkatkan pengalaman bermain dan keterlibatan pemain secara jangka panjang. Untuk penelitian selanjutnya, direkomendasikan untuk mengeksplorasi variabel lain di luar model ini, seperti mediasi dan moderasi yang memengaruhi hubungan antar variabel. Kesimpulan penelitian menunjukkan bahwa enjoyment, arousal, social interaction, dan escapism berkontribusi secara signifikan terhadap pengalaman bermain, sementara fantasy fulfillment memiliki dampak yang lebih rendah./The purpose of this study is to analyze the impact of video game engagement on players' intentions to continue playing, purchase virtual items, and recruit new players, with a case study of Mobile Legends. This research employs a quantitative method using an online questionnaire via Google Forms, distributed to Mobile Legends players in Indonesia who have been actively playing in the past year. A total of 176 respondents met the criteria for analysis. The variables examined include telepresence, challenge, focus attention, role projection, fantasy fulfillment, escapism, arousal, emotional involvement, enjoyment, and social interaction on gaming experience (gamer experience), as well as the relationship between gamer experience and video game engagement on players' intentions to continue playing, purchase virtual items, and recruit new players. Data analysis techniques used Partial Least Squares Structural Equation Modeling (PLS-SEM) with purposive sampling. The results indicate that enjoyment, arousal, social interaction, escapism, and focus attention have a significant positive effect on gamer experience and video game engagement, while fantasy fulfillment has a lower impact. The implications of this research for game developers highlight the importance of maintaining a balance of challenge elements, updating social and emotional features, and leveraging new platforms to enhance player interactions. This study also suggests developing interactive elements to improve the gaming experience and long-term player engagement. Future research is recommended to explore other variables beyond this model, such as mediation and moderation variables that may influence the relationships among variables. The study concludes that enjoyment, arousal, social interaction, and escapism significantly contribute to the gaming experience, while fantasy fulfillment has a lower impact.