Penerimaan audiens remaja perempuan terhadap pesan feminisme dalam film "Barbie 2023" = Audience reception of female teenager towards the message of feminism in “Barbie 2023” movie

Lusiana, Lusiana (2024) Penerimaan audiens remaja perempuan terhadap pesan feminisme dalam film "Barbie 2023" = Audience reception of female teenager towards the message of feminism in “Barbie 2023” movie. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Film menjadi salah satu media dalam industri hiburan yang masih digunakan untuk memberikan pesan kepada khalayak luas dan merefleksikan kehidupan nyata masyarakat. Film “Barbie 2023” menjadi salah satu film yang membahas mengenai pesan feminisme. Film “Barbie 2023” ini adalah film yang mengisahkan seorang Barbie yang mencari jati dirinya dengan pergi dari Barbie-Land yang penuh dengan dominasi perempuan ke dunia nyata yang berbanding terbalik dengan dunianya. Dengan penelitian ini, diharapkan dapat mengetahui penerimaan yang diterima oleh audiens remaja perempuan terhadap pesan feminisme dalam Film “Barbie 2023”. Penelitian ini menggunakan metode penelitian kualitatif dan menggunakan analisis kritis juga Audience Reception Theory Stuart Hall guna mengetahui bagaimana audiens memahami makna dari pesan dan isi media. Setelah melakukan penelitian, dapat disimpulkan informan berada di posisi dominan hegemonik dan negosiasi. Resepsi remaja perempuan akan feminisme dalam Film “Barbie 2023” sesuai dengan konsep feminisme kekuasaan Naomi Wolf, yang menganggap perempuan dapat memutuskan pilihannya sendiri dan menolak patriarki. Para remaja perempuan menangkap pesan feminisme dalam Film “Barbie 2023” sebagai perempuan mampu untuk memiliki kebebasan dalam memilih dan berani melawan patriarki./Film remains one of the media in the entertainment industry that is still used to deliver messages to a wide audience and reflect the real life of society. "Barbie 2023" Movie is one of the films that discusses the message of feminism. This "Barbie 2023" film tells the story of a Barbie who seeks her identity by leaving Barbie-Land, which is full of female dominance, for the real world that is diametrically opposed to her world. With this research, it is hoped that it can be known what reception is received by teenage girls audiences towards the message of feminism in "Barbie 2023" Movie. This research uses a qualitative research method and uses critical analysis as well as Stuart Hall's reception analysis to find out how audiences understand the meaning of the message and content of the media. After conducting the research, it can be concluded that the informants are in a dominant hegemonic and negotiation position. The reception of female adolescents towards feminism in the "Barbie 2023" Movie is in accordance with Naomi Wolf's concept of power feminism, which considers that women can make their own choices and reject patriarchy. Female adolescents capture the message of feminism in the "Barbie 2020" Movie as women being able to have freedom of choice and daring to resist patriarchy.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Lusiana, Lusiana
NIM01041210010
hello.lusianajie@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Setijadi, Naniek Novijanti
NIDN8853999920
naniek.setijadi@uph.edu
Uncontrolled Keywords: audience reception theory; remaja perempuan; feminisme kekuasaan; film barbie 2023; audience reception theory; adolescents girls; power feminism; “barbie 2023” movie.
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: LUSIANA LUSIANA
Date Deposited: 19 Dec 2024 18:03
Last Modified: 19 Dec 2024 18:03
URI: http://repository.uph.edu/id/eprint/65887

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