Jeanet, Jeanet (2024) The influence of application ease of use, reliability, and responsiveness on satisfaction of Telkomsel users in Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Telkomsel users experienced a decline in satisfaction that can be seen from
the total review this was suspected due to application ease of use, reliability, and
responsiveness. The aim of this research is to analyze whether application ease of
use, reliability, and responsiveness have partial and simultaneous influence on
satisfaction.
Application ease of use, reliability, and responsiveness have an important
role in shaping satisfaction decision. Application ease of use, reliability, and
responsivenesare highly connected with satisfaction, loyalty, revenues and
positive reviews.
In this research, the writer used quantitative research design and IBM
SPSS statistics V. 26. The writer used descriptive and causal approach. The
sampling technique used was convenience sampling. The sample size was 140
respondents use My Telkomsel and ever contact customer service.
This research also passed the validity, reliability, normality,
multicollinearity, heteroscedasticity, multiple linear regression test and the equation
is Y = 6.410+ 0.403 X1+ 0.261 X2+ 0.337 X3.The results of hypothesis test
showed that application ease of use, reliability, and responsiveness have an
influence on satisfaction of Telkomsel users in Medan at either partial or
simultaneous. Furthermore, application ease of use, reliability, and responsiveness
have an influence of 51.2% on satisfaction, which is moderate in size.
Recommendations for Telkomsel include can design the application to be
lighter, improve the signal booster feature, and add features to the use of tools or
customer service platforms so that complaint reporting and complaint resolution
can be faster. / Pengguna Telkomsel mengalami penurunan kepuasan yang dapat dilihat
dari total review hal ini diduga karena kemudahan penggunaan aplikasi,
keandalan, dan daya tanggap. Tujuan dari penelitian ini adalah untuk
menganalisis apakah kemudahan penggunaan aplikasi, keandalan, dan daya
tanggap berpengaruh secara parsial dan simultan terhadap kepuasan.
Kemudahan penggunaan aplikasi, keandalan, dan daya tanggap memiliki
peran penting dalam membentuk keputusan kepuasan. Kemudahan penggunaan
aplikasi, keandalan, dan daya tanggap sangat berhubungan dengan kepuasan,
loyalitas, pendapatan, dan ulasan positif.
Dalam penelitian ini, penulis menggunakan desain penelitian kuantitatif
dan IBM SPSS statistics V. 26. Penulis menggunakan pendekatan deskriptif dan
kausal. Teknik pengambilan sampel yang digunakan adalah convenience
sampling. Jumlah sampel sebanyak 140 responden yang menggunakan My
Telkomsel dan pernah menghubungi customer service.
Penelitian ini juga telah melewati uji validitas, reliabilitas, normalitas,
multikolinieritas, heteroskedastisitas, uji regresi linier berganda dan diperoleh
persamaan Y = 6,410+ 0,403 X1+ 0,261 X2+ 0,337 X3. Hasil dari uji hipotesis
menunjukkan bahwa kemudahan penggunaan aplikasi, keandalan, dan daya
tanggap memiliki pengaruh terhadap kepuasan pengguna Telkomsel di Medan
baik secara parsial maupun simultan. Selain itu, kemudahan penggunaan
aplikasi, keandalan, dan daya tanggap memiliki pengaruh sebesar 51,2%
terhadap kepuasan yang termasuk berukuran sedang.
Rekomendasi untuk Telkomsel antara lain dapat mendesain aplikasi
menjadi lebih ringan, memperbaiki fitur penguat sinyal dan menambah fitur pada
penggunaan tools atau platform layanan pelanggan sehingga pelaporan keluhan
dan penyelesaian keluhan dapat lebih cepat.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Jeanet, Jeanet NIM03011210049 jeanetshen@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Eddy, Eddy NIDN0110018704 eddy.mdn@lecturer.uph.edu |
Uncontrolled Keywords: | Application Ease of Use; Reliability; Responsiveness; Satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | jeanet jeanet |
Date Deposited: | 25 Feb 2025 03:33 |
Last Modified: | 25 Feb 2025 03:33 |
URI: | http://repository.uph.edu/id/eprint/67157 |