Mutiara, Crysani (2024) The mediating role of work engagement between service recovery awareness and employee empowerment on service recovery performance at the Ritz-Carlton Bali. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The luxury hospitality industry is evolving as guests now seek more than just impeccable service;
they desire personalized, seamless experiences that exceed expectations. At The Ritz-Carlton Bali,
service recovery performance has faced challenges, as demonstrated by instances of guest
dissatisfaction and negative reviews when recovery efforts fall short. These shortcomings highlight
the critical nature of effective service recovery mechanisms in maintaining guest satisfaction and
loyalty. Service failures, when not addressed adequately, can undermine brand reputation and
competitive positioning. This research examines the influence of service recovery awareness
(SRA) and employee empowerment (EE) on service recovery performance (SRP) through work
engagement (WE) at The Ritz-Carlton Bali. A quantitative approach was used to interpret
numerical results, collecting data via Google Forms questionnaire from population of 1,000
employees. Purposive sampling and the “10 times rule” of PLS-SEM determined a sample of 210
front-of-house employees. Data validity and reliability were confirmed with SPSS 30, and
SmartPLS 4 verified the outer and inner model tests. Results show SRA and WE positively
influence SRP, while EE does not directly influence SRP. However, SRA and EE positively
influence SRP through WE. Recommendations include enhancing training programs focused on
SRA to improve employees’ understanding of addressing service failures. For EE, providing clear
decision-making authority and support can bolster confidence in managing guest issues.
Strengthening WE involves initiatives centered on recognition programs and fair reward systems
to sustain motivation. These combined strategies can help The Ritz-Carlton Bali ensure service
recovery efforts consistently meet guest expectations and foster long-term loyalty. / Industri perhotelan mewah terus berkembang seiring dengan keinginan tamu yang menginginkan
lebih dari sekadar layanan yang sempurna; mereka mencari pengalaman personal dan mulus
yang melebihi harapan. Di The Ritz-Carlton Bali, kinerja pemulihan layanan menghadapi
tantangan, sebagaimana ditunjukkan oleh kasus ketidakpuasan tamu dan ulasan negatif ketika
upaya pemulihan tidak memadai. Kekurangan ini menyoroti pentingnya mekanisme pemulihan
layanan yang efektif untuk menjaga kepuasan dan loyalitas tamu. Kegagalan layanan yang tidak
ditangani dengan baik dapat merusak reputasi merek dan posisi kompetitif. Penelitian ini
menganalisis pengaruh kesadaran pemulihan layanan (SRA) dan pemberdayaan karyawan (EE)
terhadap kinerja pemulihan layanan (SRP) melalui keterlibatan kerja (WE) di The Ritz-Carlton
Bali. Pendekatan kuantitatif digunakan untuk menginterpretasi hasil numerikal, dengan
pengumpulan data melalui kuesioner Google Forms dari populasi 1.000 karyawan. Sampel
berjumlah 210 karyawan front-of-house ditentukan melalui purposive sampling dan “10 times
rule” dari PLS-SEM. Validitas dan reliabilitas data dikonfirmasi menggunakan SPSS 30, dan
SmartPLS 4 memverifikasi uji model luar dan dalam. Hasil penelitian menunjukkan bahwa SRA
dan WE berpengaruh positif terhadap SRP, sementara EE tidak berpengaruh. Namun, SRA dan
EE berpengaruh positif terhadap SRP melalui WE. Rekomendasi meliputi peningkatan program
pelatihan yang berfokus pada SRA untuk meningkatkan pemahaman karyawan dalam menangani
kegagalan layanan. Untuk EE, pemberian kewenangan pengambilan keputusan yang jelas dan
dukungan dapat meningkatkan kepercayaan diri dalam mengelola masalah tamu. Penguatan WE
mencakup inisiatif program pengakuan dan sistem penghargaan yang adil untuk mempertahankan
motivasi. Strategi gabungan ini dapat membantu The Ritz-Carlton Bali memastikan upaya
pemulihan layanan selalu memenuhi harapan tamu dan mendorong loyalitas jangka panjang.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Mutiara, Crysani NIM03013200018 crysani19@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Shu, Efin 0125108002 efin.shu@uph.edu |
Uncontrolled Keywords: | Employee empowerment; service recovery awareness; service recovery performance; The Ritz-Carlton Bali; work engagement |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Crysani Mutiara |
Date Deposited: | 25 Feb 2025 03:34 |
Last Modified: | 25 Feb 2025 03:34 |
URI: | http://repository.uph.edu/id/eprint/67226 |