Friscillia, Friscillia (2024) The influence of trust, company image, and timeliness towards purchase decision at PT Anugerah Kreasi Selaras, Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
PT. Anugerah Kreasi Selaras, Medan experienced a decline in customer
purchase decision which resulted in decreased container shipping transactions
caused by trust, company image and timeliness. The objective of this study are
investigate whether trust, company image and timeliness have influence partially
and simultaneously purchase decision at PT. Anugerah Kreasi Selaras, Medan.
Trust, company image and timeliness play an important role in increasing
customers purchase decision can encourage increased container shipping
transactions in a company.
In this research, the writer used quantitative, descriptive, causal research
design and IBM SPSS statistics. The sampling technique used was convenient
sampling. The population in the study was 169 customers and sample size was
119 customers at PT. Anugerah Kreasi Selaras, Medan.
This research passed the validity test, reliability test, normality test,
multicollinearity test, heteroscedasticity test, multiple linear regression test and
the equation is Y = 1.540 + 0.412 X1 + 0.318 X2 + 0.695 X3. The results of
hypothesis test showed that trust, company image and timeliness have influence
partially and simultaneously purchase decision at PT. Anugerah Kreasi Selaras,
Medan and adjusted R square value of 64.4%.
Recommendations for PT. Anugerah Kreasi Selaras, Medan can improve
tracking innovations in real time, company needs to provide an honest service so
that all administration and use GPS for the entire customer container./ PT. Anugerah Kreasi Selaras, Medan mengalami penurunan keputusan
pembelian pelanggan yang berakibat pada menurunnya transaksi pengiriman peti
kemas yang disebabkan oleh kepercayaan, citra perusahaan dan ketepatan waktu.
Tujuan dari penelitian ini adalah untuk mengetahui apakah kepercayaan, citra
perusahaan dan ketepatan waktu berpengaruh secara parsial dan simultan terhadap
keputusan pembelian di PT. Anugerah Kreasi Selaras, Medan.
Kepercayaan, citra perusahaan dan ketepatan waktu memainkan peran
penting dalam meningkatkan keputusan pembelian pelanggan yang dapat
mendorong peningkatan transaksi pengiriman peti kemas di suatu perusahaan.
Dalam penelitian ini, penulis menggunakan desain penelitian kuantitatif,
deskriptif, kausal dan statistik IBM SPSS. Teknik pengambilan sampel yang
digunakan adalah convenient sampling. Populasi dalam penelitian ini adalah 169
pelanggan dan jumlah sampel sebanyak 119 pelanggan di PT. Anugerah Kreasi
Selaras, Medan.
Penelitian ini lolos uji validitas, uji reliabilitas, uji normalitas, uji
multikolinieritas, uji heteroskedastisitas, uji regresi linier berganda dan
persamaannya adalah Y = 1,540 + 0,412 X1 + 0,318X2 + 0,695 X3. Hasil uji
hipotesis menunjukkan bahwa kepercayaan, citra perusahaan dan ketepatan waktu
berpengaruh secara parsial dan simultan terhadap keputusan pembelian pada PT.
Anugerah Kreasi Selaras, Medan dan nilai adjusted R square sebesar 64,4%.
Rekomendasi untuk PT. Anugerah Kreasi Selaras, Medan dapat meningkatkan inovasi pelacakan secara real time, perusahaan perlu memberikan
pelayanan yang jujur sehingga semua administrasi dan menggunakan GPS untuk seluruh kontainer pelanggan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Friscillia, Friscillia NIM03011210011 friscillialiau@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alimin, Erina 0103097202 Erina.alimin@lecturer.uph.edu |
Uncontrolled Keywords: | Trust; company image; timeliness; purchase decision |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Friscillia Friscillia |
Date Deposited: | 25 Feb 2025 03:39 |
Last Modified: | 25 Feb 2025 03:39 |
URI: | http://repository.uph.edu/id/eprint/67241 |