Vanesha, Vanesha (2024) The role of local food attributes on tourists’ future intentions moderated by food culture differences at Warung Babi Guling Pande Egi. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Nowadays, tourists’ future intentions play an essential role in successful
destination marketing, and one of the aspects is local food consumption. However,
Warung Babi Guling Pande Egi has received numerous complaints about the quality of
its food and restaurant services. Therefore, this research is focused on the role of local
food attributes on tourists’ future intentions moderated by food culture differences at
Warung Babi Guling Pande Egi. With quantitative approaches, data was collected
through questionnaires by Google Forms that were spread through social media,
including LINE, WhatsApp, and Instagram Story, by the writer and friends, with a total
collection of 99 respondents. The convenience sampling method was used throughout
the time range on September and October. All data passed validity and reliability tests
with SPSS 30, and the outer model testing was conducted with SmartPLS 4. Finding
shows that each independent variable (FN, FQ, and RQ) is not significant on dependent
variable (FI), and the moderator variable (FCD) is not significant on moderating each
relationship between independent variable and dependent variable. The R2
adjusted
value of 7.8% indicates that 92.2% of FI is influenced by other variables. These
variables can be studied by future researchers, including satisfaction, tourist experience,
destination image, and perceived value. Recommendations for the restaurant to pay
attention to and improve their restaurant quality./ Saat ini, niat wisatawan di masa depan memainkan peran penting dalam
keberhasilan pemasaran destinasi, dan salah satu aspeknya adalah konsumsi makanan
lokal. Namun, Warung Babi Guling Pande Egi banyak menerima keluhan mengenai
kualitas makanan dan pelayanan restorannya. Oleh karena itu, penelitian ini difokuskan
pada peran atribut makanan lokal terhadap niat masa depan wisatawan yang dimoderasi
oleh perbedaan budaya makanan di Warung Babi Guling Pande Egi. Dengan
pendekatan kuantitatif, pengumpulan data dilakukan melalui kuesioner melalui Google
Forms yang disebar melalui media sosial antara lain LINE, WhatsApp, dan Instagram
Story yang dilakukan oleh penulis dan kawan-kawan, dengan jumlah koleksi sebanyak
99 responden. Metode convenience sampling digunakan sepanjang bulan September
dan Oktober. Seluruh data telah lolos uji validitas dan reliabilitas dengan SPSS 30, dan
pengujian model luar dilakukan dengan SmartPLS 4. Temuan menunjukkan bahwa
masing-masing variabel independen (FN, FQ, dan RQ) tidak signifikan terhadap
variabel dependen (FI), dan variabel moderator (FCD) tidak signifikan dalam
memoderasi setiap hubungan antara variabel independen dan variabel dependen. Nilai R2 yang disesuaikan sebesar 7,8% menunjukkan bahwa 92,2% FI dipengaruhi oleh
variabel lain. Variabel-variabel tersebut dapat dipelajari oleh peneliti selanjutnya,
antara lain kepuasan, pengalaman wisata, citra destinasi, dan nilai yang dirasakan.
Rekomendasi bagi pihak restoran agar memperhatikan dan meningkatkan kualitas restorannya.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Vanesha, Vanesha NIM03013210046 vaneshalie12@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Shu, Efin 0125108002 efin.shu@uph.edu |
Uncontrolled Keywords: | Hospitality industry; restaurants; food novelty; food quality; restaurant quality; food culture differences; future intentions; Warung Babi Guling Pande Egi |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Vanesha Vanesha |
Date Deposited: | 28 Feb 2025 04:55 |
Last Modified: | 28 Feb 2025 04:55 |
URI: | http://repository.uph.edu/id/eprint/67319 |