Pengaruh proses pengolahan desain terhadap kualitas hasil akhir desain Woffice

Gunawan, Demetrio Alben (2025) Pengaruh proses pengolahan desain terhadap kualitas hasil akhir desain Woffice. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Woffice yang berdiri pada tahun 2012 oleh Joe Sebastian Willendra, konsultan ini lebih berfokus pada proyek ritel dibandingkan proyek residensial. Penelitian ini bertujuan untuk menganalisis pengaruh proses pengolahan desain terhadap kualitas hasil akhir desain interior, dengan studi kasus proyek Artotel Gelora Senayan oleh firma desain Woffice. Melalui pendekatan kualitatif dengan studi lapangan dan wawancara mendalam, ditemukan bahwa kualitas desain tidak hanya ditentukan oleh kekuatan konsep, tetapi juga oleh struktur kerja yang sistematis dan adaptif. Proses desain Woffice terbagi dalam empat tahapan utama: arahan principle, pengembangan konsep awal, penyempurnaan draft desain, serta evaluasi oleh project leader. Masing-masing tahapan terbukti berkontribusi terhadap pencapaian kualitas desain yang fungsional, estetis, dan memiliki nilai emosional. Validasi melalui kamar dummy dan keterlibatan stakeholder memperkuat kesesuaian desain dengan kebutuhan operasional dan membangun rasa memiliki terhadap ruang. Temuan ini mengindikasikan bahwa desain yang optimal lahir dari sinergi antara arah konsep yang terarah, pemahaman mendalam terhadap pengguna, serta perhatian terhadap detail dan identitas ruang. Penelitian ini memberikan kontribusi bagi pengembangan strategi kerja firma desain agar lebih efektif dalam menjawab kompleksitas proyek interior komersial masa kini./ Woffice, founded in 2012 by Joe Sebastian Willendra, is a design consultancy that focuses more on retail projects than residential ones. This study aims to analyze the influence of the design development process on the final quality of interior design, using the Artotel Gelora Senayan project as a case study carried out by the Woffice design firm. Through a qualitative approach involving field studies and in-depth interviews, the study found that design quality is not solely determined by conceptual strength but also by a systematic and adaptive work structure. The design process at Woffice is divided into four main stages: direction from the principle, initial concept development, refinement of the design draft, and evaluation by the project leader. Each stage significantly contributes to achieving a design outcome that is functional, aesthetic, and emotionally resonant. Validation through a mock-up room (dummy room) and the involvement of stakeholders enhance the alignment of the design with operational needs and foster a sense of ownership of the space. These findings suggest that optimal design emerges from a synergy between a well-directed conceptual framework, deep user understanding, and attention to detail and spatial identity. This research contributes to the development of design firm strategies that are more effective in addressing the complexities of contemporary commercial interior projects.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Gunawan, Demetrio Alben
NIM01024210012
albengunawan@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
UNSPECIFIED
Nugroho, Bambang T.A.
NIDN20060291
bambang.nugroho@uph.edu
Uncontrolled Keywords: Pengolahan desain, kualitas desain, konsep terarah, pemahaman pengguna, perhatian terhadap detil
Subjects: N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Interior Design
Current > Faculty/School - UPH Karawaci > School of Design > Interior Design
Depositing User: DEMETRIO ALBEN GUNAWAN
Date Deposited: 01 Jul 2025 04:34
Last Modified: 01 Jul 2025 04:34
URI: http://repository.uph.edu/id/eprint/69068

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