Gunawan, Demetrio Alben (2025) Pengaruh proses pengolahan desain terhadap kualitas hasil akhir desain Woffice. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Woffice yang berdiri pada tahun 2012 oleh Joe Sebastian Willendra, konsultan ini
lebih berfokus pada proyek ritel dibandingkan proyek residensial. Penelitian ini
bertujuan untuk menganalisis pengaruh proses pengolahan desain terhadap kualitas
hasil akhir desain interior, dengan studi kasus proyek Artotel Gelora Senayan oleh
firma desain Woffice. Melalui pendekatan kualitatif dengan studi lapangan dan
wawancara mendalam, ditemukan bahwa kualitas desain tidak hanya ditentukan
oleh kekuatan konsep, tetapi juga oleh struktur kerja yang sistematis dan adaptif.
Proses desain Woffice terbagi dalam empat tahapan utama: arahan principle,
pengembangan konsep awal, penyempurnaan draft desain, serta evaluasi oleh
project leader. Masing-masing tahapan terbukti berkontribusi terhadap pencapaian
kualitas desain yang fungsional, estetis, dan memiliki nilai emosional. Validasi
melalui kamar dummy dan keterlibatan stakeholder memperkuat kesesuaian desain
dengan kebutuhan operasional dan membangun rasa memiliki terhadap ruang.
Temuan ini mengindikasikan bahwa desain yang optimal lahir dari sinergi antara
arah konsep yang terarah, pemahaman mendalam terhadap pengguna, serta
perhatian terhadap detail dan identitas ruang. Penelitian ini memberikan kontribusi
bagi pengembangan strategi kerja firma desain agar lebih efektif dalam menjawab
kompleksitas proyek interior komersial masa kini./ Woffice, founded in 2012 by Joe Sebastian Willendra, is a design consultancy that
focuses more on retail projects than residential ones. This study aims to analyze the
influence of the design development process on the final quality of interior design,
using the Artotel Gelora Senayan project as a case study carried out by the Woffice
design firm. Through a qualitative approach involving field studies and in-depth
interviews, the study found that design quality is not solely determined by
conceptual strength but also by a systematic and adaptive work structure. The
design process at Woffice is divided into four main stages: direction from the
principle, initial concept development, refinement of the design draft, and
evaluation by the project leader. Each stage significantly contributes to achieving
a design outcome that is functional, aesthetic, and emotionally resonant. Validation
through a mock-up room (dummy room) and the involvement of stakeholders
enhance the alignment of the design with operational needs and foster a sense of
ownership of the space. These findings suggest that optimal design emerges from a
synergy between a well-directed conceptual framework, deep user understanding,
and attention to detail and spatial identity. This research contributes to the
development of design firm strategies that are more effective in addressing the
complexities of contemporary commercial interior projects.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Gunawan, Demetrio Alben NIM01024210012 albengunawan@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email UNSPECIFIED Nugroho, Bambang T.A. NIDN20060291 bambang.nugroho@uph.edu |
Uncontrolled Keywords: | Pengolahan desain, kualitas desain, konsep terarah, pemahaman pengguna, perhatian terhadap detil |
Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Interior Design Current > Faculty/School - UPH Karawaci > School of Design > Interior Design |
Depositing User: | DEMETRIO ALBEN GUNAWAN |
Date Deposited: | 01 Jul 2025 04:34 |
Last Modified: | 01 Jul 2025 04:34 |
URI: | http://repository.uph.edu/id/eprint/69068 |