Kelvin, Sebastian Halim (2021) Pengaruh brand awareness, perceived quality dan brand image pada brand loyalty Xiaomi di Surabaya. Bachelor thesis, universitas pelita harapan.
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Abstract
PENGARUH BRAND AWARENESS, PERCEIVED QUALITY, DAN BRAND IMAGE PADA BRAND LOYALTY XIAOMI DI SURABAYA Perkembangan teknologi di bidang komunikasi membuat ketergantungan orang semakin meningkat akan perangkat komunikasi yang canggih. Ada banyak merk handphone di pasaran, salah satunya adalah Xiaomi. Xiaomi menjadi salah satu merk yang berhasil merebut penjualan merek handphone lain yang sudah lama masuk dalam industri ini. Karena Xiaomi menekankan pada teknologi yang maju dengan harga yang relatif lebih murah.
Item Type: | Thesis (Bachelor) | ||||||||||||||||||||
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Uncontrolled Keywords: | brand awareness; perceived quality; brand image | ||||||||||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Users 5447 not found. | ||||||||||||||||||||
Date Deposited: | 03 Dec 2021 08:07 | ||||||||||||||||||||
Last Modified: | 09 Mar 2022 03:06 | ||||||||||||||||||||
URI: | http://repository.uph.edu/id/eprint/43302 |
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