Pengaruh service quality, food quality, price fairness dan atmosphere terhadap customer loyalty melalui customer satisfaction pada restoran Jepang 3 Wise Monkeys, Jakarta

Setiawati, Rara Wilis (2022) Pengaruh service quality, food quality, price fairness dan atmosphere terhadap customer loyalty melalui customer satisfaction pada restoran Jepang 3 Wise Monkeys, Jakarta. Masters thesis, Universitas Pelita Harapan.

Preview	Text (Abstract) Cover.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (32kB) | Preview
Preview	Text (Abstract) Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (197kB) | Preview
Preview	Text (ToC) ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (618kB) | Preview
Preview	Text (Chapter1) Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text (Chapter2) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter3) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter4) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text (Chapter5) Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (280kB)
Preview	Text (Bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (620kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (908kB)

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh service quality, food quality, price fairness, atmosphere terhadap customer satisfaction pada restoran 3 Wise Monkeys. Metode survei digunakan di dalam penelitian ini. Pengumpulan data dilakukan dengan menggunakan instrumen kuesioner. Target sampel dalam penelitian ini adalah pelanggan yang pernah lebih dari 2 kali dine-in di 3 Wise Monkeys Senopati Jakarta dalam jangka waktu 1 tahun terakhir. Jumlah sampel yang diambil sebesar 275 sampel. Teknik pengambilan sampel dilakukan dengan convenience sampling. Pendekatan Partial least Square-Structural Equation Modeling dengan program SmartPls digunakan untuk analisis data. Hasil penelitian menunjukkan bahwa service quality, food quality, price fairness, atmosphere berpengaruh positif terhadap customer satisfaction pada restoran 3 Wise Monkeys.

Actions (login required)

View Item