Elvando, Candra (2023) Pengaruh Interface Quality Aplikasi Shopee Terhadap Purchase Intention. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Candra Elvando (01011190056) “PENGARUH INTERFACE QUALITY APLIKASI SHOPEE TERHADAP PURCHASE INTENTION” Penelitian yang dilakukan oleh peneliti memiliki tujuan untuk memahami pengaruh interface quality aplikasi Shopee terhadap purchase intention. Penelitian ini menggunakan konteks platform e-commerce Shopee dengan menggunakan pendekatan secara kuantitatif yang proses pengumpulan data nya dilakukan melalui kuesioner elektronik berupa Google Forms. Penelitian ini dilakukan di Indonesia dan mengambil responden dengan rentang usia 15-40 tahun keatas. Data ini akan diolah dengan menggunakan software SmartPLS v.4.0.8.5. Kata kunci: Interface Quality, Perceived Enjoyment, Perceived Trust, Purchase Intention, Shopee
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Interface Quality; Perceived Enjoyment; Perceived Trust; Purchase Intention; Shopee | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Candra Elvando | ||||||||
| Date Deposited: | 22 Jun 2023 03:06 | ||||||||
| Last Modified: | 22 Jun 2023 03:08 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/56031 |
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