Jaffar, Jason Roon (2023) Analisis Pengaruh Harga, Kualitas Layanan dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Konsumen Grabfood Di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan teknologi dan internet di Indonesia berkembang sangat pesat, diikuti oleh perkembangan ekonomi di Indonesia yang mempermudah masyarakat Indonesia dalam berbelanja makanan secara online. Tujuan dari penelitian adalah menganalisis pengaruh harga, kualitas layanan dan kepercayaan terhadap kepasan konusmen pada pelanggan GrabFood di Indonesia. Metode pengumpulan data yang digunakan adalah kuisioner elektronik yang menggunakan Google Form kepada responden. Jumlah sample yang didapatkan untuk penelitian ini adalah 157 sample. Teknik penelitian menggunakan Non-Probability Sampling dengan jenis convenience sampling. Untuk menganalis data menggunakan Smart PLS 4.0 dengan analisis PLS-SEM.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Harga, kualitas layanan, kepercayaan, kepuasan pelanggan, GrabFood | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Jason Roon Jaffar | ||||||||
| Date Deposited: | 26 Jun 2023 00:08 | ||||||||
| Last Modified: | 26 Jun 2023 00:08 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/56048 |
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