Pengaruh food quality, price fairness, physical environment terhadap customer's dining satisfaction dan customer loyalty: studi di restoran Jabodetabek

Wajong, Vania (2023) Pengaruh food quality, price fairness, physical environment terhadap customer's dining satisfaction dan customer loyalty: studi di restoran Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Preview	Text (Title) REV01 Cover Skripsi_01011190181_Vania Pacifika Wajong.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (227kB) | Preview
Preview	Text (Abstract.pdf) abstract.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (541kB) | Preview
Preview	Text (ToC.pdf) ToC.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (517kB) | Preview
Preview	Text (Chapter1.pdf) Chapter1.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text (Chapter2.pdf) Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter3.pdf) Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter4.pdf) Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
	Text (Chapter5.pdf) Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
Preview	Text (Bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (854kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB)

Abstract

Tujuan dari penelitian ini untuk menguji peran dari masing-masing variable yang dapat mempengaruhi kepuasan pelanggan dan loyalitas pelanggan di restoran. Penelitian ini mengguna jenis penelitian kuantitatif sebagai landasan teori. Teknik pengambilan sample yang digunakan pada penelitian ini adalah purposive sampling. Peneliti menyebarkan kusioner online melalui google form dan menggunkan 104 responden untuk actual test dengan kriteria responden yang mengunungi restoran dalam kurun waktu 6 bulan yang berdomisili di Jabodetabek. Model analisis pada penelitian ini menggunakan PLS-SEM dengan aplikasi SmartPLS 4. Hasil Penelitian ini menyatakan bahwa; food quality berpengaruh secara signifikan terhadap customer’s dining satisfaction, price fairness tidak berpengaruh secara signifikan terhadap customer’s dining satisfaction, physical environment berpengaruh secara signifikan terhadap customer’s dining satisfaction, customer’s dining satisfaction berpengaruh secara signifikan terhadap customer loyalty./ The purpose of this study is to examine the role of each variable that can affect customer satisfaction and customer loyalty in restaurants. This study uses a type of quantitative research as a theoretical basis. The sampling technique used in this study was purposive sampling. Researchers distributed online questionnaires via Google form and used 104 respondents for the actual test with the criteria of respondents who visited restaurants within 6 months who are domiciled in Jabodetabek. The analysis model in this study uses PLS-SEM with the SmartPLS 4 application. The results of this study state that food quality has a significant effect on customer’s dining satisfaction, price fairness has no significant effect on customer’s dining satisfaction, physical environment has a significant effect on customer’s dining satisfaction, customer’s dining satisfaction has a significant effect on customer loyalty.

Actions (login required)

View Item