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Januardo, Tommy (2024) Dampak celebrity endorsement terhadap repurchase intention konsumen pada produk Yellow Fit Kitchen di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Leman, Bryan Althaf (2024) Pengaruh social media advertising content dan sales promotion content terhadap behavioral intention melalui brand image. Bachelor thesis, Universitas Pelita Harapan.
Shabrina, Gita (2024) Pengaruh faktor-faktor penentu minat pembelian item virtual game Mobile Legend = The influence of determining factors on the purchase interest of virtual items in the Mobile Legend game. Bachelor thesis, Universitas Pelita Harapan.
Surjana, Gabriel Owen (2024) Pengaruh perceived social media marketing terhadap consmer-based brand equity melalui brand experience dengan co-creation behaviour sebagai variabel moderasi = The influence of perceived social media marketing on consmer-based brand equity through brand experience with co-creation behavior as a moderation variable. Bachelor thesis, Universitas Pelita Harapan.
Afia, Avi Nurul (2024) Pengaruh perceived behavioral control, hedonic value, dan utilitarian value pada purchase intention melalui emotional pleasure yang dimoderasi oleh flow experience pada brand skincare skintific. Bachelor thesis, Universitas Pelita Harapan.
Tasman, Russell Lee (2024) Faktor yang mempengaruhi investor ritel di Indonesia untuk menggunakan aplikasi seluler investasi saham. Bachelor thesis, Universitas Pelita Harapan.
Baldwin, Christopher (2023) Sosial media sebagai wadah content creator otomotif dan pengaruhnya terhadap perilaku minat beli mobil Hyundai. Bachelor thesis, Universitas Pelita Harapan.
Afrizal, Muhammad Ariel Zharfan (2023) Optimizing customer satisfaction's influence on repurchase intentions: a study in the Indonesian low cost carriers airline context. Bachelor thesis, Universitas Pelita Harapan.
Tasijawa, Princess Elva Thiexar (2023) Pengaruh pengalaman konsument terhadap loyalitas konsumen dimediasi oleh ekuitas dan kepuasan merek pada merek Somethinc. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Jason (2023) PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY, BRAND ATTITUDE, BRAND ATTACHMENT DAN BRAND SATISFACTION PADA STARBUCKS INDONESIA. Bachelor thesis, Universitas Pelita Harapan.
Cahyadi, Stevan Christian (2023) PENGARUH CUSTOMER ENGAGEMENT VIA MOBILE APPS TERHADAP REPURCHASE INTENTION MELALUI VALUE EQUITY, BRAND EQUITY, DAN RELATIONSHIP EQUITY PADA FORE COFFEE INDONESIA. Bachelor thesis, Universitas Pelita Harapan.
