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Meliana, Yuki (2014) Kajian product placement dalam tayangan drama Korea my love from the star terkait keputusan pembelian oleh penggemar korean pop culture = The study of product placement on korean drama ‘my Love from the star’ in relation to korean popular Culture fans’ buying decisions. Bachelor thesis, Universitas Pelita Harapan.
Uliasti, Ruth (2014) Kajian strategi marketing public relations push pull pass pt. Dapur cokelat dalam membangun citra perusahaan. Bachelor thesis, Universitas Pelita Harapan.
Setiawan, Billy (2014) Pengaruh kemasan wafer Tango Crunch Cake dalam mendorong keputusan pembelian berdasarkan view model. Bachelor thesis, Universitas Pelita Harapan.
Huang, Shindy (2014) Strategi branding cloth inc dalam membangun brand equity di benak konsumen = Cloth inc’s branding strategy in building brand equity in its consumer’s mind. Bachelor thesis, Universitas Pelita Harapan.
Febiani, Brenda (2014) Strategi promosi BTN dalam menarik dan memelihara nasabah. Bachelor thesis, Universitas Pelita Harapan.
Dea, Ignes (2014) Peran public relations PT. Quattro Inti Indonesia dalam membangun brand awareness dan menjalin relasi dengan publik = The Role of public relations in PT. Quattro Inti Indonesia in building brand awareness and establish relations with the public. Bachelor thesis, Universitas Pelita Harapan.
Zachman, Annisa Zaskia (2014) Evaluasi kegiatan penyuluhan penggunaan jamban sehat Oleh pusat promosi kesehatan (promkes) terhadap perilaku warga kecamatan mekar baru. Bachelor thesis, Universitas Pelita Harapan.
Chandra, Irene (2014) Analisis pengaruh brand equity fat bubbletea terhadap keputusan pembelian konsumen fat bubble = Analysis of the effect of brand equity fat bubbletea on the purchase decision of fat bubble consumers. Bachelor thesis, Universitas Pelita harapan.
Errin, Erica (2014) Strategi promosi dalam event oleh partee organiser terhadap peningkatan penjualan jasa = Promotional strategies in the event of increasing sales by partee organiser. Bachelor thesis, Universitas Pelita Harapan.
Stephanie, Stephanie (2014) Unique Selling Proposition aplikasi chatting Line dalam pandangan konsumen dibandingkan dengan kompetitor serupa. Bachelor thesis, Universitas Pelita Harapan.
Limanto, Victoria (2014) Strategi personal selling dalam konteks pemasaran business to business PT. Scientex Indonesia pada konsumen di Jakarta = Personal selling strategies in the context of business to business marketing PT. Scientex Indonesia on consumers in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Marcely, Kezia (2014) Strategi promosi PT. Sewu Segar Nusantara dalam kegiatan penjualan buah-buahan merek Sunpride di daerah Jakarta = Promotional strategies of PT. Sewu Segar Nusantara in selling fruits with Sunpride brand in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Stephanie, Stephanie (2014) Aktivitas riset oleh divisi strategic planning BBDO Indonesia dalam menentukan brand positioning Gudang Garam Signature = BBDO strategic planning department research activity in deciding brand positioning for Gudang Garam Signature. Bachelor thesis, Universitas Pelita Harapan.
Santoso, Cynthia (2014) The activities of lowe Indonesia skin team account management in executing built in, on ground activation, and digital activities for Citra TuWaGaPat Campaign 2013. Bachelor thesis, Universitas Pelita Harapan.
Bella, Bella (2014) Strategi promosi peluncuran The Breeze BSD City oleh PT Bumi Serpong Damai, Sinarmas Land. Bachelor thesis, Universitas Pelita Harapan.
Varian, Hans (2014) Proses perencanaan strategic communication approach untuk meningkatkan trial rate Tipco oleh power brand communication = The process of planning a strategic communication approach to increase trial rate for Tipco by power brand communication Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Wirawan, Melvin (2013) Pengaruh kemasan Chocolie dalam mendorong keputusan pembelian konsumen berdasarkan model di wilayah Bogor = The effect of Chocolie's packaging based on view model in persuading consumers buying decision in the area of Bogor. Bachelor thesis, Universitas Pelita Harapan.
Sutanto, Jefta (2013) Penerapan Direct Marketing dan Personal Selling di Ray White Priority Menteng Bintaro = Implementation of Direct and Personal Selling in Ray White Priority Menteng Bintaro. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Marcia (2013) Proses perencanaan strategic communication platform Mercedes Benz New a Class oleh BBDO Indonesia = The planning process of strategic communication platform for Mercedez Benz New a Class by BBDO Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Sampulawa, Fadly Rachman (2013) Strategi word of mouth Dian Pelangi dalam memasarkan produk hijab melalui Hijabers Community = Dian Pelangi's word of mouth strategy to market hijab product through Hijabers Community. Bachelor thesis, Universitas Pelita Harapan.
Oktavianus, Michael (2013) Penerapan kegiatan sales promotion dalam meningkatkan brand eqiuty milo yang dilakukan oleh Netplus. Bachelor thesis, Universitas Pelita Harapan.
Muliawan, Heny (2013) Proses pembuatan TVC boncabe sebagai new product line untuk menciptakan brand awareness oleh matari advertising. Bachelor thesis, Universitas Pelita Harapan.
Hutani, Nicolas (2013) Tahapan event management process dalam event festival kuliner serpong dan mooncake festival dalam rangka meningkatkan traffic mall di summarecon mal serpong. Bachelor thesis, Universitas Pelita Harapan.
Anggawijaya, Shandy (2013) Penerapan kegiatan personal selling pt. Indojaya multitama dalam upaya menjalin kerjasama dengan telkomsel. Bachelor thesis, Universitas Pelita Harapan.
Suryadi, Freshly Chandra (2012) Korelasi antara brand equity mobil BMW dengan kepuasan pelanggan yang tergabung dalam komunitas BMDCCI. Bachelor thesis, Universitas Pelita Harapan.
Citrawati, Audrie (2012) Penerapan event pt. mitra adiperkasa, tbk. dalam menciptakan dan meningkatkan brand awareness. Bachelor thesis, Universitas Pelita Harapan.
Inggrid, Inggrid (2012) Penggunaan promotional mix oleh digital one guna membangun awareness portal marketing.co.id. Bachelor thesis, Universitas Pelita Harapan.
Carline, Carline (2012) Brand building frisian flag uht disney oleh netplus. Bachelor thesis, Universitas Pelita Harapan.
Hankina, Ralda (2012) Penerapan promotional event pada pt. mitra adiperkasa dalam event ”cooking with marks & spencer” guna membangun brand awareness. Bachelor thesis, Universitas Pelita Harapan.
Sudartanto, Cindy (2012) Perencanaan strategi integrated marketing communication dalam meningkatkan brand awareness liang teh cap pistol oleh pt. avicom. Bachelor thesis, Universitas Pelita Harapan.
Susanti, Liani (2011) Pengaruh brand placement nike dalam film step up 3d terhadap sikap audiens remaja di sanggar tari modern dance dan hip hop dance di dki jakarta. Bachelor thesis, Universitas Pelita Harapan.
Komala, Willy Sasmita (2011) Penerapan sostac planning system dalam strategi sales promotion kris hand & body lotion premium oleh pt. sinar antjol. Bachelor thesis, Universitas Pelita Harapan.
