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Juliana, Juliana (2024) Anteseden Dari Memorable Tourism Experience dan Pengaruhnya Terhadap Positive E-WOM (Studi Pada Desa Wisata di Kabupaten Lebak Provinsi Banten). Doctoral thesis, Universitas Pelita Harapan.
Yehovana, Joy (2024) Strategi marketing, e-marketing mix untuk meningkatkan brand loyalty pada bisnis e-commerce Bukalapak. Bachelor thesis, Universitas Pelita Harapan.
Jefri, Jefri (2024) Pengaruh micro influencer terhadap niat beli produk nalure. Bachelor thesis, Universitas Pelita Harapan.
Salli, Faustino Rizky Yo (2024) Pengaruh persepsi kualitas, persepsi nilai dari biaya, identifikasi merk, kepercayaan merk, keselarasan gaya hidup terhadap loyalitas merk melalui kepuasan pelanggan (studi pada konsumen pengguna H&M). Bachelor thesis, Universitas Pelita Harapan.
Prasetyo, William Sugiarto (2023) Analisis peran review helpfulness, customers' trust in EWOM, dan brand attitude sebagai variabel mediasi antara positive EWOM dan purchase intention pengalaman daring shopping produk kosmetik melalui Sociolla = Analysis of the role of review helpfulness, customers' trust on ewom, and brand attitude as mediating variables between positive ewom and purchase intention in the daring shopping experience for cosmetic products through Sociolla. Bachelor thesis, Universitas Pelita Harapan.
Wenard, Sharin Christella (2023) Analisa pengaruh store image, budaya dan kepuasan terhadap purchase intention konsumen di supermarket transmart. Bachelor thesis, Universitas Pelita Harapan.
Arifin, Jessica Kierey (2022) Pengaruh modal kognitif, structural, dan relasional, interaksi sosial, kepercayaan dan manfaat yang dirasakan terhadap niat membeli : berbagi pengetahuan sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Angelica (2021) Performa konsumen dan merek: Peran motif berorientasi, hubungan komunitas, dan identifikasi komunitas dalam Nike = Consumers' and brand performance: The role of oriented motives, community relationships, and community identification in Nike. Bachelor thesis, Universitas Pelita Harapan.
Linardi, Calista Amanda (2021) Beauty and celebrity: Korean entertainment and impacts on Indonesian viewers consumption intentions. Bachelor thesis, Universitas Pelita Harapan.
Albert, Adriel (2021) The effects of social support toward social commerce intention in instagram: Mediating role of perceived usefulness, trust and subjective norm. Bachelor thesis, Universitas Pelita Harapan.
Ivanto, Steven (2020) Anteseden dari niat beli: studi empiris mengenai sepatu Ventela. Bachelor thesis, Universitas Pelita Harapan.
Sabrina, Farah (2020) Pengaruh dari kosmopolitanisme, kebutuhan untuk keunikan, materialisme terhadap niat beli produk sepatu merek Ventela. Bachelor thesis, Universitas Pelita Harapan.
Prawira, Natasha Anggraini (2020) An Empirical Study of Situational Factors Affecting the Online Impulsive Buying Behaviour: Moderated by Hedonic Shopping Values. Bachelor thesis, Universitas Pelita Harapan.
Iswara, Ganesha Triutomo and Wialdy, Kevin (2019) Analisis Faktor-Faktor yang Mempengaruhi Niat Menggunakan Uang Elektronik Pada Pengguna Aplikasi OVO. Bachelor thesis, Universitas Pelita Harapan.
Amanda, Anastasia (2019) Anteseden yang mempengaruhi niat untuk menggunakan location based advertising studi empiris my ads Telkomsel. Bachelor thesis, Universitas Pelita Harapan.
Nugroho, Reiner Adri (2019) Anteseden yang mempengaruhi niat untuk menggunakan location based advertising studi empiris my ads Telkomsel. Bachelor thesis, Universitas Pelita Harapan.
Alvandi, Elvin (2019) Antesenden terhadap niat perjalanan : studi empiris Candi Borobudur. Bachelor thesis, Universitas Pelita Harapan.
Liempepas, Indra Wiliams (2019) Analisis faktor – faktor yang mempengaruhi niat penggunaan berkelanjutan : studi empiris pada mobile banking bca. Bachelor thesis, Universitas Pelita Harapan.
Ananda, Muhamad Aulia Axel Firika (2019) Hubungan antara manfaat, resiko, kepercayaan, persepsi kualitas, kesadaran merek dan loyalitas merek terhadap ekuitas merek pada mobile banking BCA. Bachelor thesis, Universitas Pelita Harapan.
Park, Junyoung (2018) Analyzing the impact of sponsor-event congruence, attitudes toward the brand and brand image on purchase intention through the case of Samsung, an official partner of 2018 Jakarta-Palembang Asian Games. Bachelor thesis, Universitas Pelita Harapan.
Pranata, Mitchell Ray (2018) Customer purchase intention and sharing intention in a social commerce context : an empirical study on Shopee Indonesia's use of Instagram. Bachelor thesis, Universitas Pelita Harapan.
Ezar, Davin (2018) Customer purchase intention and sharing intention in a social commerce context: an empirical study on Shopee Indonesia's use of Instagram. Bachelor thesis, Universitas Pelita Harapan.
Saputra, The, Fennie (2018) Aplikasi teori perilaku yang direncanakan untuk mengetahui niat kewirausahaan internasional: pola pikir global dan kecerdasan budaya sebagai variabel moderasi. Bachelor thesis, Universitas Pelita Harapan.
Sihombing,, Sabrina O. (2018) Consumer behavior of games’ players: an empirical study on intentions to play and purchase intention. Bachelor thesis, Universitas Pelita Harapan.
Juliana, Selly (2018) Pengaruh penempatan produk dan kesadaran merk terhadap niat membeli. Bachelor thesis, Universitas Pelita Harapan.
Nuhedwin, Jonathan (2018) The effect of service quality, food quality, and price value ratio on repurchase intention through customer satisfaction Burger King Supermall Karawaci. Bachelor thesis, Universitas Pelita Harapan.
Madeline, Sharon (2018) The impacts of brand experience, brand love and brand trust on brand loyalty: in case of Samsung smartphone. Bachelor thesis, Universitas Pelita Harapan.
Gunawan, Alvin (2018) The implication of smartphone usage, general self-efficacy, self-regulation, and cyberloafing to smartphone addiction. Bachelor thesis, Universitas Pelita Harapan.
Lasimon, Marco (2018) The implication of smartphone usage, general self-efficacy, self-regulation, and cyberloafing to smartphone addiction. Bachelor thesis, Universitas Pelita Harapan.
Purwoko, Ferdian Dwi (2018) Hubungan antara aktivitas pemasaran, kesan kualitas, kesadaran merek dan asosiasi merek terhadap loyalitas merek pada Nike. Bachelor thesis, Universitas Pelita harapan.
