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Yansen, Eddy (2022) The Antecedents and consequences of personal brand orientation & brand orchestration in Indonesia social media commerce. Doctoral thesis, Universitas Pelita Harapan.
Kornelius, Hermas (2022) Peran kemampuan manuver taktis dalam memediasi pengaruh perencanaan strategis terhadap kinerja perusahaan penunjang industri migas di Indonesia. Doctoral thesis, Universitas Pelita Harapan.
Gunawan, Stephanie Angelina (2021) Peranan mediasi resonance-based self-attitude dan brand credibility dalam hubungan celebrity endorser credibility dan celebrity endorser congruity terhadap brand purchase intention = Resonance-based self-attitude and brand credibility as a mediator in a relationship between celebrity endorser credibility and celebrity endorser congruity towards brand purchase intention. Doctoral thesis, Universitas Pelita Harapan.
Mamahit, Chyntia (2017) Keterlibatan personal konsumen terdahap minat beli produk store brand. Masters thesis, Universitas Pelita Harapan.
Natalius, Albert (2017) Pengaruh brand commitment terhadap pembentukan positive word of mouth pada merek Kacang Dua Kelinci melalui value congruity, brand image, dan brand love. Masters thesis, Universitas Pelita Harapan.
Padang, Irene Putri (2017) Pengaruh instagram usage terhadap conspicuous online consumption yang dimediasi oleh envy, narcissism dan desire for self- promotion. Masters thesis, Universitas Pelita Harapan.
Pramono, Dwi Budi (2017) Dari online motivation ke purchase intention dan word of mouth: studi empiris tentang respon konsumen terhadap iklan di media sosial. Masters thesis, Universitas Pelita Harapan.
Christantyo, Raymond (2016) Pengaruh consumer’s attitudes, interpersonal subjective norms, dan perceived behavioral control terhadap intention to buy dalam e-deals. Masters thesis, Universitas Pelita Harapan.
