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Owen, Willie (2024) Pengaruh pendidikan ekonomi keluarga dan kelompok teman sebaya terhadap niat berwirausaha mahasiswa, serta peran literasi ekonomi sebagai mediator. Bachelor thesis, Universitas Pelita Harapan.
Kim, Hyun Joo (2024) The influence of country of origin and brand image on purchase intention of samsung smartphone with perceived quality as mediating variable. Bachelor thesis, Universitas Pelita Harapan.
Lorenza, Dhestine (2023) Analysis of Determinants of Entrepreneurial Intention Among Undergraduates at Private Universities in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.
Kesuma, Stevani Octavia (2023) Pengaruh perceived usefulness, trust, dan risk terhadap loyalitas pengunna e-commerce Shopee: uji kepuasan konsumen sebagai variabel mediasi di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Andrius, Andrius (2023) Analysis of factors that influence purchase intention of iPhone in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Fabianto, Jessica (2023) Understanding Customer Loyalty in the Fast Food Restaurants of JABODETABEK (Case Study in Burger King Ciledug). Bachelor thesis, Universitas Pelita Harapan.
Harianto, Jackie (2023) The impact of brand awareness and country of origin on purchase intention with mediation of self congruity on Japanese brand automotive product in Indonesia. With focus on Honda, among Indonesian youth. Bachelor thesis, Universitas Pelita Harapan.
Julianto, Kent (2023) The Influence of Entrepreneurial Knowledge, Self Efficacy, Family Background and Education Background on Entrepreneurial Intention among UPH Students. Bachelor thesis, Universitas Pelita Harapan.
Groeneveld, Fabienne Nicole (2023) The Competitive Advantage of Influencer Entrepreneurs in Business Ventures. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Calvin (2022) Analysis of factors influencing mobile banking adoption in Jakarta, Indonesia: a case study of Bank Central Asia (BCA). Bachelor thesis, Universitas Pelita Harapan.
Viona, Viona (2022) Analysis of factors influencing purchase intention of Korean cosmetics sold in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Setiawan, Alvina Traneshia (2022) Pengaruh peran lingkungan keluarga terhadap niat kewirausahaan pada mahasiswa Universitas Pelita Harapan program studi manajemen yang mendalami konsentrasi entrepreneurship. Bachelor thesis, Universitas Pelita Harapan.
Hutarso, Sherina (2022) The effects of consumer ethnocentrism, cultural sensitivity, and demographic characteristics on consumer attitudes toward local fashion brands in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Aritonang, Ronaldo Goglas Moses (2022) Analysis of Factors Influencing Behavioral Intentions of E-wallet Usage Amongst F&B SME Consumers in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Christie, Viani (2021) The effect of country of origin, brand image, and product attributes on customer satisfaction and customer loyalty towards Maybelline New York in Jakarta metropolitan area. Bachelor thesis, Universitas Pelita Harapan.
Lim, Fredy (2021) Analisis Perilaku Karakteristik Kewirausahaan Pada Mahasiswa Universitas Pelita Harapan = Analysis entrepreneurial behavioral characteristic of University Pelita Harapan students. Bachelor thesis, Universitas Pelita Harapan.
Indra, Thalia Margaret (2021) How moral obligation, green trust, self-identity, health, social value, and satisfaction affect Indonesian women repurchase intention towards The Body Shop green cosmetics. Bachelor thesis, Universitas Pelita Harapan.
Valencia, Nathania (2021) Pengaruh kurikulum kewirausahaan dengan model pengajaran pada pengembangan berkelanjutan pola pikir kewirausahaan mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.
Kentlee, Michelle (2021) Cultural similarity, consumer ethnocentrism, and product necessity in evaluation of Korean instant noodle products: Indonesian consumer perspective. Bachelor thesis, Universitas Pelita Harapan.
Lee, Juhun (2021) Factors Affecting Business Model Innovation and the Relationship with Firm Performance. Bachelor thesis, Universitas Pelita Harapan.
Tamara, Willeo (2021) The competitive advantage of Waroeng Babeh Restaurant and the barriers that diminish it. Bachelor thesis, Universitas Pelita Harapan.
Siregar, Regina Emmanuela Arvy (2021) Indonesian Perception and Willingness to Buy Chinese Brands in Smartphones Industry (The Role of Ethnocentrism and Animosity). Bachelor thesis, Universitas Pelita Harapan.
Kelvin, Kelvin (2021) The influence of country of origin, perceived value and consumer trust on the purchase intention of Wuling automobiles in Indonesia during Covid-19 pandemic. Bachelor thesis, Universitas Pelita Harapan.
Tamara, Sherin Nya (2021) analisis faktor-faktor yang mempengaruhi niat nasabah swasta dalam mengadopsi mobile banking di Indonesia = Analysis on factors affecting private customer's intention in adopting mobile banking in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Lubis, Muhammad Luthfie (2021) Analysis on customer’s brand loyalty related to the popularity of the fighting games genre in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Cho, Yeong Hun (2021) The impact of service quality, perceived value, customer satisfaction toward repurchase intention of Starbucks in South Korea. Bachelor thesis, Universitas Pelita Harapan.
Jonson, Dominic (2021) How will the perceived usefulness, ease of use and security of Asian millennials on e-commerce influence online residential real estate purchase intention? Bachelor thesis, Universitas Pelita Harapan.
Valencia, Sylvia (2021) THE EFFECTS OF BRAND LOYALTY, BRAND IMAGE & BRAND REPUTATION ON UNIVERSITAS PELITA HARAPAN LIPPO VILLAGE STUDENTS’ CONSUMER PURCHASE BEHAVIOR OF H&M PRODUCTS. Bachelor thesis, Universitas Pelita Harapan.
Elain, Elyssia (2021) Analysis on the impact of product quality, price, brand image and brand loyalty towards samsung smartphone purchase intention in millennials. Bachelor thesis, Universitas Pelita Harapan.
Oskar, Bryan (2020) The Influence Of Shopping Orientation, Online Trust, and Purchasing Experience On Online Purchase Intention With Gender As A Moderating Variable (Case Study On Tokopedia). Bachelor thesis, Universitas Pelita Harapan.
Alberto, Alberto and Nicholas, Alvin and Angela, Monica (2020) Rencana bisnis Wittle One "Manufaktur tas sekolah". Bachelor thesis, Universitas Pelita Harapan.
Olivia, Olivia and Felicia, Venna and Aureka, Virginia (2019) Factors affecting intention to use mobile payment on Generation X in Jakarta and Tangerang. Bachelor thesis, Universitas Pelita Harapan.
