Nouvaldo, Aldo (2024) Pengaruh food quality, atmosphere, service quality, price fairness, terhadap revisit intention melalui customer satisfaction pada pelanggan waroeng aroma di kota Gresik. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Banyaknya bisnis di bidang kuliner ini membuat persaingan antar pebisnis
semakin ketat dan sengit yang di buktikan dengan banyaknya bisnis di bidang
kuliner yang menawarkan produk yang sama tetapi terdapat perbedaan dari segi
rasa maupun variatif harga yang di tawarkan. Bisnis kuliner ini sangat digemari
oleh masyarakat Indonesia khususnya pada generasi millenial. Teknologi yang
makin hari kian berkembang juga memudahkan pengusaha kuliner dalam menjual
produk mereka secara online. Pada penelitian ini, penulis menentukan objek
penulisan dengan merujuk pada Waroeng Aroma yang terletak di Kabupaten
Gresik, Jawa Timur yang juga memanfaatkan sistem penjualan online juga
mempertahankan penjualan secara offline guna mendapatkan customer satisfaction
untuk melakukan revisit intention dikarenakan banyaknya pemain di dalam pasar
untuk bidang kuliner dan industri ini terus berkembang secara pesat mengikuti
perkembangan yang ada.
Penelitian ini bertujuan untuk menganalisis pengaruh food quality,
atmosphere, service quality, price fairness terhadap revisit intention melalui
customer satisfaction pada Waroeng Aroma di Kota Gresik. Penelitian ini
merupakan penelitian metode kuantitatif. Pengumpulan data dilakukan dengan
menyebarkan kuesioner menggunakan teknik purposive sampling dengan kriteria
usia 18 sampai 50 tahun, berdomisili di Gresik dan Sekitarnya, dan konsumen yang
berkunjung ke Waroeing Aroma dalam kurun waktu 2 kali dalam 3 bulan teirakhir.
Pengolahan data dan analisis data dalam penelitian ini menggunakan SPSS versi
26.
Temuan penelitian ini menunjukkan bahwa food quality memiliki peingaruh
teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,130, atmospheire
memiliki peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar
0,112, seirvicei quality memiliki peingaruh teirhadap reivisit inteintion dengan
koefisien regresi sebesar 0,209, pricei fairneiss memiliki peingaruh teirhadap reivisit
inteintion dengan koefisien regresi sebesar 0,229, customeir satisfaction memiliki
peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,845 / The growing number of culinary businesses has intensified competition
among entrepreneurs, evidenced by the abundance of similar products in the
market. These businesses differentiate themselves through variations in taste and
pricing strategies. Culinary ventures are highly favored by Indonesians,
particularly the millennial generation. Additionally, advancements in technology
have facilitated culinary entrepreneurs in selling their products online. This study
focuses on Waroeng Aroma, located in Gresik, East Java, which leverages online
sales while maintaining offline operations to enhance customer satisfaction and
encourage revisit intention. This strategy is essential due to the highly competitive
nature of the culinary industry, which continues to evolve rapidly.
The research aims to analyze the influence of food quality, atmosphere,
service quality, and price fairness on revisit intention through customer satisfaction
at Waroeng Aroma in Gresik. This study employs a quantitative research method.
Data collection was conducted using a questionnaire distributed through purposive
sampling, targeting respondents aged 18 to 50 years, residing in Gresik and its
surrounding areas, and who have visited Waroeng Aroma at least twice in the last
three months. Data processing and analysis were performed using SPSS version
26.
The findings indicate that food quality significantly influences revisit
intention with a regression coefficient of 0.130. Atmosphere also affects revisit
intention with a regression coefficient of 0.112. Service quality impacts revisit
intention with a regression coefficient of 0.209, while price fairness shows a
regression coefficient of 0.229. Furthermore, customer satisfaction significantly
influences revisit intention, with a regression coefficient of 0.845
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Nouvaldo, Aldo 02014210007 aldonouvaldo31@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Siahaya, Janice Carysa NIDN0309129901 UNSPECIFIED Thesis advisor UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | food quality; atmosphere; service quality; price fairness; revisit intention; customer satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Muhammad Yusuf Nouvaldo |
Date Deposited: | 19 Mar 2025 03:17 |
Last Modified: | 19 Mar 2025 03:17 |
URI: | http://repository.uph.edu/id/eprint/67822 |