Pengaruh food quality, atmosphere, service quality, price fairness, terhadap revisit intention melalui customer satisfaction pada pelanggan waroeng aroma di kota Gresik

Nouvaldo, Aldo (2024) Pengaruh food quality, atmosphere, service quality, price fairness, terhadap revisit intention melalui customer satisfaction pada pelanggan waroeng aroma di kota Gresik. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Banyaknya bisnis di bidang kuliner ini membuat persaingan antar pebisnis semakin ketat dan sengit yang di buktikan dengan banyaknya bisnis di bidang kuliner yang menawarkan produk yang sama tetapi terdapat perbedaan dari segi rasa maupun variatif harga yang di tawarkan. Bisnis kuliner ini sangat digemari oleh masyarakat Indonesia khususnya pada generasi millenial. Teknologi yang makin hari kian berkembang juga memudahkan pengusaha kuliner dalam menjual produk mereka secara online. Pada penelitian ini, penulis menentukan objek penulisan dengan merujuk pada Waroeng Aroma yang terletak di Kabupaten Gresik, Jawa Timur yang juga memanfaatkan sistem penjualan online juga mempertahankan penjualan secara offline guna mendapatkan customer satisfaction untuk melakukan revisit intention dikarenakan banyaknya pemain di dalam pasar untuk bidang kuliner dan industri ini terus berkembang secara pesat mengikuti perkembangan yang ada. Penelitian ini bertujuan untuk menganalisis pengaruh food quality, atmosphere, service quality, price fairness terhadap revisit intention melalui customer satisfaction pada Waroeng Aroma di Kota Gresik. Penelitian ini merupakan penelitian metode kuantitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan teknik purposive sampling dengan kriteria usia 18 sampai 50 tahun, berdomisili di Gresik dan Sekitarnya, dan konsumen yang berkunjung ke Waroeing Aroma dalam kurun waktu 2 kali dalam 3 bulan teirakhir. Pengolahan data dan analisis data dalam penelitian ini menggunakan SPSS versi 26. Temuan penelitian ini menunjukkan bahwa food quality memiliki peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,130, atmospheire memiliki peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,112, seirvicei quality memiliki peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,209, pricei fairneiss memiliki peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,229, customeir satisfaction memiliki peingaruh teirhadap reivisit inteintion dengan koefisien regresi sebesar 0,845 / The growing number of culinary businesses has intensified competition among entrepreneurs, evidenced by the abundance of similar products in the market. These businesses differentiate themselves through variations in taste and pricing strategies. Culinary ventures are highly favored by Indonesians, particularly the millennial generation. Additionally, advancements in technology have facilitated culinary entrepreneurs in selling their products online. This study focuses on Waroeng Aroma, located in Gresik, East Java, which leverages online sales while maintaining offline operations to enhance customer satisfaction and encourage revisit intention. This strategy is essential due to the highly competitive nature of the culinary industry, which continues to evolve rapidly. The research aims to analyze the influence of food quality, atmosphere, service quality, and price fairness on revisit intention through customer satisfaction at Waroeng Aroma in Gresik. This study employs a quantitative research method. Data collection was conducted using a questionnaire distributed through purposive sampling, targeting respondents aged 18 to 50 years, residing in Gresik and its surrounding areas, and who have visited Waroeng Aroma at least twice in the last three months. Data processing and analysis were performed using SPSS version 26. The findings indicate that food quality significantly influences revisit intention with a regression coefficient of 0.130. Atmosphere also affects revisit intention with a regression coefficient of 0.112. Service quality impacts revisit intention with a regression coefficient of 0.209, while price fairness shows a regression coefficient of 0.229. Furthermore, customer satisfaction significantly influences revisit intention, with a regression coefficient of 0.845
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Nouvaldo, Aldo
02014210007
aldonouvaldo31@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
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Thesis advisor
Siahaya, Janice Carysa
NIDN0309129901
UNSPECIFIED
Thesis advisor
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UNSPECIFIED
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Uncontrolled Keywords: food quality; atmosphere; service quality; price fairness; revisit intention; customer satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management
Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User: Muhammad Yusuf Nouvaldo
Date Deposited: 19 Mar 2025 03:17
Last Modified: 19 Mar 2025 03:17
URI: http://repository.uph.edu/id/eprint/67822

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