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Kimberley, Tiffany (2023) Analisis pengaruh ewom melalui aplikasi tiktok dan pengaruhnya terhadap niat beli produk skintific. Bachelor thesis, Universitas Pelita Harapan.
Nggadas, Farrel Christian (2022) Pengaruh kualitas produk, harga, citra merek terhadap keputusan pembelian smartphone Apple yang di mediasi kepercayaan konsumen. Bachelor thesis, Universitas Pelita Harapan.
Rezano, M. Randyansa (2021) Analisa pengaruh e-service quality terhadap behavioral intention melalui e-trust dan e-satisfaction pada pelanggan Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Leonard, Christopher (2021) The Influence Of Social Media Marketing, Electronic Word of Mouth and Consumer Engagement To Brand Loyalty in The Dota 2 Around Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Oendoro, Kelly (2021) Analisis keunggulan bersaing selama masa pandemi Covid-19: studi kasus pada toko pakaian dalam Monica. Bachelor thesis, Universitas Pelita Harapan.
Hannan, Joseph (2019) The impact of social media marketing to brand loyalty through brand awareness and brand image : the use of Facebook in Adidas. Bachelor thesis, Universitas Pelita Harapan.
Heo, Kyeong Seok (2019) The impact of social media marketing to brand loyalty through brand awareness and brand image : the use of facebook in adidas. Bachelor thesis, Universitas Pelita Harapan.
Kirti, Jessica Elisa (2019) Pengaruh celebrity endorser dalam iklan televisi terhadap purchase intention: studi pada produk kosmetik merek lakme. Bachelor thesis, Universitas Pelita Harapan.
Kumala, Deibrah Nur and Sefrian, Robby (2019) Analisis pengaruh performance expectation, effort expectation, social influence, perceived risk dan perceived cost terhadap behavioral to adopt dalam OVO mobile payment. Bachelor thesis, Universitas Pelita Harapan.
Willyam, Charles (2019) Pengaruh social media usage dan e-wom terhadap purchase decision involvement yang dimediasi oleh trust pada generasi millenial pengguna social media instagram se-Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Elsagita, Michelle Adelia (2019) Pengaruh social media usage dan e-wom terhadap purchase decision involvement yang dimediasi oleh trust pada generasi millenial pengguna social media instagram se-Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Oktaviani, Monica Meidy (2018) Analisis faktor - faktor yang mempengaruhi minat konsumen dalam menggunakan Go-Pay sebagai alat pembayaran elektronik. Bachelor thesis, Universitas Pelita Harapan.
Rifendy, Bellania Michael (2018) Analisis faktor - faktor yang mempengaruhi minat konsumen dalam menggunakan Go-pay sebagai alat pembayaran elektronik. Bachelor thesis, Universitas Pelita Harapan.
Kiong, Michellin (2018) The influence of brand image, brand trust, and service quality toward brand loyalty: case of Traveloka online travel agent. Bachelor thesis, Universitas Pelita Harapan.
Bawono, Gracia Ulina Christanti (2018) Pengaruh aktifitas pemasaran sosial media terhadap loyalitas merek dimoderasi oleh brand experience pada transportasi online Go-jek (studi pada generasi Y). Bachelor thesis, Universitas Pelita Harapan.
Santo, Sarah Merryana (2018) Pengaruh cognitive absoprtion terhadap impulse buying melalui smartphone untuk mengetahui perilaku berbelanja generasi milenial yang dimediasi oleh TAM. Bachelor thesis, Universitas Pelita Harapan.
Putri, Sandra (2018) Perceived risk, trust, and information seeking behavior of online property buying behavior on generation X in Indonesia: customer's internet experience as moderating variable. Bachelor thesis, Universitas Pelita Harapan.
Daryanani, Sabrina (2018) The impact of corporate brand image on customer satisfaction and customer loyalty: a case on Coca Cola. Bachelor thesis, Universitas Pelita Harapan.
Rubiyanto, Maria Valeska (2018) The influence of foodstagram endorsement towards customer buying interest in restaurants and cafes around Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Kumar, Preety Manoj (2018) The influence of service quality and product quality on customer satisfaction and loyalty in fixed broadband internet service industry: a case study on PT First Media. Bachelor thesis, Universitas Pelita Harapan.
Hartono, Dewanto (2018) The value of virtual goods-determining factors of consumer's purchase intention on MMORPG mobile games with in-app purchasing features. Bachelor thesis, Universitas Pelita Harapan.
