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Shen, Zekan (2024) The impact of tiktok live streaming that affects consumer demand for purchase: among e-commerece platform in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Stapheany, Stapheany (2024) Understanding online purchase intention: studi kasus pada iklan McDonald's pada aplikasi Instagram. Bachelor thesis, Universitas Pelita Harapan.
Francesco, Vicky (2023) Analisis pengaruh experiential marketing,service quality dan customer satisfaction terhadap customer loyalty (studi pada e-commerce Tokopedia). Bachelor thesis, Universitas Pelita Harapan.
Lawrence, Calista (2023) The impact of marketing on consumer purchase intention in the fast- food industry: A quantitative study in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.
Santoso, Ray Theodore (2023) Understanding sustainable customer retention through the influence of social media marketing activities on brand image, brand awareness, and customer repurchase intention: case study of Nike. Bachelor thesis, Universitas Pelita harapan.
Carlten, Felix (2023) Investigating consumer ethnocentrism on purchase intention of apple smartphone. Bachelor thesis, Universitas Pelita Harapan.
Natania, Utari (2023) Analisis Karakteristik Konsumen Berdasarkan Usia dan Minat Berbelanja Pasca COVID-19 di Shopee Terhadap Pertimbangan Utama Dalam Memilih Toko Menggunakan Random Forest. Bachelor thesis, Universitas Pelita Harapan.
Massora, Ganesa Gian (2023) Pengaruh social media marketing activity dan customer experience terhadap purchase intention, loyalty intention dan participant intention produk skincare di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Kristina, Evelyn (2023) Influence of the entrepreneur's capacity in business performance. Bachelor thesis, Universitas Pelita Harapan.
Tanelli, Natasha Setianto (2023) The effect of positive emotion toward entrepreneurial intention mediated by entrepreneurial self-efficacy and attitude toward risk-taking: case study of university students in Jabodetabek area. Bachelor thesis, Universitas Pelita Harapan.
Gondowidjojo, Vincent (2023) The effects of family environment in the development of entrepreneurial intention of university students in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Candra, Nicholas (2023) Analisis conceptual framework untuk memediasi flow experience antara destination brand experience dan destination loyalty. Bachelor thesis, Universitas Pelita Harapan.
Padmarini, Feodora (2022) Factors affecting success of agent in real estate smes industry Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Walia, Raoul (2022) The impact of entrepreneurial leadership and leadership orientation on organizational Performance mediated by innovation capacity (case study At sme Jakarta). Bachelor thesis, Universitas Pelita Harapan.
Hotama, Tiffani Alexia (2022) Pengaruh Brand Experience Terhadap Brand Equity Dan Visit Intentions Pada Toko Virtual Alfamind. Bachelor thesis, Universitas Pelita Harapan.
Djioe, Michael Gabriel (2022) Faktor-Faktor Yang Mempengaruh Niat Penggunaan Pembayaran Online Di Indonesia Studi Kasus : Pembayaran Online Melalui Aplikasi Atome. Bachelor thesis, universitas pelita harapan.
Sari, Kania Safitri Chandra (2022) Pengaruh customer satisfaction terhadap customer loyalty pada gerai kopi Tuku. Bachelor thesis, Universitas Pelita Harapan.
