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Sanjaya, Ruth Angelina (2024) Efektifitas e-wom terhadap minat beli produk Skintific melalui brand image di TikTok = The efficacy of e-wom on purchase intention of Skintidic products through brand image on TikTok. Bachelor thesis, Universitas Pelita Harapan.
Sabrina, Sabrina (2024) Analisis strategi pemasaran Starbucks Indonesia untuk mendorong pembelian berdasarkan customer experience di social media. Bachelor thesis, Universitas Pelita Harapan.
Iswanto, Valencia Dina (2024) Pengaruh e-wom terhadap repurchase intention pada brand engagement Gojek. Bachelor thesis, Universitas Pelita Harapan.
Finalita, Jocasta (2024) Pengaruh brand love dalam memoderasi firm generated content Apple Inc terhadap brand loyalty melalui brand relation. Bachelor thesis, Universitas Pelita Harapan.
Darmawan, Gilbert (2024) Strategi media sosial instagram @Roemah_BatikSolo dalam meningkatkan brand awareness = Strategy social media Instagram @Roemah_BatikSolo for increasing brand awareness. Bachelor thesis, Universitas Pelita Harapan.
Jonathan, Zefanya (2024) Pengaruh key opinion leader dalam media sosial Instagram terhadap perilaku konsumtif remaja pada produk Whitelab. Bachelor thesis, Universitas Pelita Harapan.
Andrew, Andrew (2024) Strategi komunikasi pemasarann brand Somethinc dalam meningkatkan brand engagement di platform Tiktok = Marketing communication strategies of brand Somethinc in enhancing brand engagement on the Tiktok platform. Bachelor thesis, Universitas Pelita Harapan.
Najla, Shaleeka (2024) Pengaruh social media instagram usage dan gratification dalam membentuk brand love produk lokal '3Mongkis' pada kalangan dewasa awal = The influence of social media instagram usage and gratification in forming brand love for local products '3mongkis' among early adults. Bachelor thesis, Universitas Pelita Harapan.
Asisia, Flavia Domitilla (2024) Proses membangun kerja sama tim dalam perusahaan startup melalui Google Meet: Studi pada perusahaan Sirclo Commerce. Bachelor thesis, Universitas Pelita Harapan.
Supit, Yohanes Martinus (2023) Peran social media specialist Tim kreatif kibo cheese dalam akun instagram @kibocheese. Bachelor thesis, Universitas Pelita Harapan.
Dewanto, Vondre Ladasha (2023) Hubungan media sosial beauty influencer terhadap minat perempuan dalam membeli brand make over. Bachelor thesis, Universitas Pelita Harapan.
Cecilia, Marcella (2023) Implementasi electronic word of mouth (e-wom) scarlett whitening di instagram. Bachelor thesis, Universitas Pelita Harapan.
Kertawiguna, Christian (2023) Strategi promosi Bank Mega melalui event Mega Travel Fair. Bachelor thesis, Universitas Pelita Harapan.
Sutedja, Chika Margaretha (2023) Aktivitas Social Media Marketing PT Nata Jaya Abadi Dalam Meningkatkan Brand Awareness Merek Hairess Official = Social Media Marketing Activity of PT Nata Jaya Abadi In Increasing Hairess Official's Brand Awareness. Bachelor thesis, Universitas Pelita Harapan.
Katharine, Emelie (2023) Peran marketing public relations dalam mempromosikan Hairess Home melalui instagram @hairess.home. Bachelor thesis, Universitas Pelita Harapan.
Eduard, Eduard (2022) Penerapan Marketing Plan Pada HI Jakarta Production. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Hansen (2022) Kegiatan digital marketing yang dilakukan PT Mustika Land. Bachelor thesis, Universitas Pelita Harapan.
Grace, Rovelia Yosephine Meilisa Dearna (2022) Strategi social media marketing PT EasyHelps Multi Solusindo dalam menciptakan brand awareness Melalui Instagram @EasyHelps.id = PT EasyHelps Multi Solusindo Social Media Marketing strategy in Creating Brand Awareness Through instagram @EasyHelps.id. Bachelor thesis, Universitas Pelita Harapan.
Angela, Leonita (2022) Strategi komunikasi Podcast Pemain Cadangan dalam menambah jumlah pendengar = Communication strategy of Podcast Pemain Cadangan in increasing the number of audiences. Bachelor thesis, Universitas Pelita Harapan.
Yoe, Clarissa Eldora (2022) Penerapan social media marketing PT Sosial Berkat Kreatif Indonesia terhadap Yotta Toys di Tiktok = Applicating social media marketing PT. Sosial berkat kreatif indonesia for yotta toys in tiktok. Bachelor thesis, Universitas Pelita Harapan.
Margareta, Tri Muthia (2022) Aktivitas Digital Marketing Merek Diadora Pada PT Mitra Adiperkasa Tbk Untuk Meningkatkan Awareness Para Pelanggan = Diadora Brand Digital Marketing Activities at PT Mitra Adiperkasa Tbk to Improve Customer Awareness. Bachelor thesis, Univesitas Pelita Harapan.
Widjaja, Amelia (2021) Critical discourse analysis on the portrayal of sexual harassment in the series 'sex education season 2' = Analisis wacana kritis penggambaran pelecehan seksual dalam seri 'sex education season 2'. Bachelor thesis, Universitas Pelita Harapan.
Amanda, Nathania (2021) Implementasi inbound marketing Shopee NoonaKu Signature sebagai strategi komunikasi pemasaran = Implementation of inbound marketing shopee noonaku signature as marketing communication strategy. Bachelor thesis, Universitas Pelita Harapan.
Alverina, Clara (2020) Aktivitas Public Relations dalam media relations di PT Multi Artha Prestasi dalam menyosialisasikan covid-19 melalui media sosial = Public relations activities in media relations at PT. Multi Artha prestasi in disseminating covid-19 through social media. Bachelor thesis, Universitas Pelita Harapan.
Anggriawan, Vicky (2020) Aktivitas digital marketing PT Rapier Technology International melalui media sosial Instagram dalam membangun brand awareness = Rapier Technology International digital marketing activities through social media instagram in building brand awareness. Bachelor thesis, Universitas Pelita Harapan.
Hellena, Hellena (2020) Aktivitas digital marketing pt brytalife globble Indonesia melalui penggunaan instagram dalam promosi perusahaan = Brytalife globble Indonesia digital marketing activities through the use of instagram in company promotion. Bachelor thesis, Universitas Pelita Harapan.
Jens, Angelin (2020) Pemetaan Consumer Decision Process Model Dalam Event yang Dilakukan di The Entrepreneurs Scoiety = Consumer Decision Process Model Mapping in Events Taken in The Entrepreneurs Society. Bachelor thesis, Universitas Pelita Harapan.
Maldiva, Daffa (2020) Penerapan 12 stages of Planning Oleh Divisi Public Relations IMOGEN Pada Program Media Briefing Road To Kedokteran 2019 ILUNI FK UI = The implementations of 12 stages of planning by Imogen public relations division in media briefing program ‘road to kedokteran 2019’ iluni FK UI. Bachelor thesis, Universitas Pelita Harapan.
Hendradi, Jane Anastasya (2020) Social Media Metrics Astra Property dalam Consumer Pathway. Bachelor thesis, Universtas Pelita Harapan.
Carissa, Gloria Abigail (2020) Implementasi Social Media Marketing Rosé All Day Cosmetics Dalam Upaya Meningkatkan Brand Image = Implementation of social marketing media rosé all day cosmetics in an effort to improve brand images. Bachelor thesis, Universitas Pelita Harapan.
Dwinita, Alya (2020) Efektivitas electronic word of mouth dalam menciptakan brand awareness Snazzy Boom melalui Instagram = Effectiveness of electronic word of mouth in create brand awareness of Snazzy Boom through instagram. Bachelor thesis, Universitas Pelita Harapan.
Sidharta, Reina Rosaline (2020) Pelaksanaan audit persepsi media terhadap PT Pupuk Indonesia Holding Company oleh Royston Advisory Indonesia konsultan Public Relations = Implementation of audit perception of media on PT Pupuk Indonesia Holding Company by Royston Advisory Indonesia Consultant Public Relations. Bachelor thesis, Universitas Pelita Harapan.
Rahmawati, Jesslyn Karen (2019) Efektivitas aisas melalui media sosial instagram dalam meningkatkan brand awareness blp beauty sebagai kosmetik local brand = the effectiveness of aisas through instagram social media in increasing blp beauty awareness brand as cosmetic local brand. Bachelor thesis, Universitas Pelita Harapan.
Valerie, Gabriella (2019) Hubungan efektivitas product placement Grab di Youtube Indonesian Idol 2018 dengan sikap audiens = Relation of effectiveness Grab product placement on Youtube Indonesian Idol 2018 towards its audience. Bachelor thesis, Universitas Pelita Harapan.
Florenza, Angelica (2019) Peranan social media manager sense Indonesia sebagai content creator Jacqueline Burchell di instagram = The role of social media manager sense Indonesia as a content creator Jacqueline Burchell at instagram. Bachelor thesis, Universitas Pelita Harapan.
Gratia, Alexis Shanaz (2019) Faktor-faktor penghambat kampanye #pinkvoice starbucks Indonesia dalam rangka corporate social responsibility (studi kasus: starbucks Cideng) = Devoting factors of starbucks Indonesia's #pinkvoice campaign in corporate social responsibility framework (case study: starbucks Cideng). Bachelor thesis, Universitas Pelita Harapan.
Joewita, Clarissa (2019) Strategi komunikasi pemasaran artisan professionnel dalam membangun brand awareness di kalangan professional make up artist Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Anzela, Reighita lawrence (2018) Implementasi strategi kampanye #peaceispossible junior chamber international = #peaceispossible strategic campaign implementation of junior chamber international. Bachelor thesis, Universitas Pelita Harapan.
Tanoto, Jessica (2018) Pengaruh brand equity terhadap keputusan pembelian teh caaya dengan pendekatan model aisas = The influences of brand equity toward caaya’s consumer buying decisions using aisas model. Bachelor thesis, Universitas Pelita Harapan.
Kusumah, Goldia Putri (2018) Pengaruh dimensi fungsi akun instagram @garuda.Indonesia terhadap consumer brand engagement Garuda online travel fair 2018 = The influence of social media instagram @garuda.Indonesia towards the consumer brand engagement of Garuda online travel fair 2018 using aisas model. Bachelor thesis, Universitas Pelita Harapan.
Wibowo, Evan (2018) Motif penggunaan game mobile legends melalui analisis hierarchy of needs = motif of used the mobile legends games through the hierarchy of needs analysis. Bachelor thesis, Universitas Pelita Harapan.
Ren, Ferdio Andrianto Willy (2018) Pengaruh Billboard Kangaroo Spring Bed terhadap Purchase Intention masyarakat Pekanbaru. Bachelor thesis, Universitas Pelita Harapan.
Priscillia, Priscillia (2017) Aktivitas Marketing Public Relations Mito Mobile (PT. Maju Express Indonesia) dalam menggunakan Media Sosial sebagai Media Promosi. Bachelor thesis, Universitas Pelita Harapan.
Oktari, Anita (2017) Analisis pola konsumsi pengunjung mall dalam memenuhi kebutuhan di mall puri indah = Analysis of consumption analysis visitor mall in fulfilling their need at puri indah mall. Bachelor thesis, Universitas Pelita Harapan.
Putri, Belinda Dianty (2017) Strategi komunikasi pemasaran word of mouth dalam meningkatkan brand awareness wardah di kelompok pengajian perumahan adiarsa Karawang = Marketing communication strategy of word of mouth in increasing brand awareness of wardah in islamic study group adiarsa Karawang housing. Bachelor thesis, Universitas Pelita Harapan.
Khairunnisa, Nadine Astari (2017) Efektivitas aplikasi m-commerce zalora sebagai media komunikasi pemasaran dalam mempengaruhi keputusan pembelian konsumen = Zalora’s m-commerce application effectivity as a marketing communication media in influencing customer purchase decision. Bachelor thesis, Universitas Pelita Harapan.
Chandra, Vera Angelie (2017) The implementation of marketing public relations strategies in the role of account executive in handling PT. XL Axiata Campaign at Millenlowe Group Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Lalwani, Preena Ramesh (2017) The role of an account executive in creating brand awareness through advertising for catchplay in Mullenlowe Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Yulita, Natalia (2016) Strategi public relations blue bird group dalam mempertahankan corporate image = Public relations strategy of blue bird group in maintaining corporate image. Bachelor thesis, Universitas Pelita Harapan.
Diah, Sharon Claudia Rambu Podu (2016) Implementasi peran humas pemerintah pada biro humas setda provinsi Nusa Tenggara Timur = Implementation of government public relations role at provincial government relations bureau of East Nusa Tenggara. Bachelor thesis, Universitas Pelita Harapan.
Grikanandini, Karnika (2016) Peran iklan mini drama ada apa dengan cinta ii dalam proses pengambilan keputusan pengguna line dalam mengunduh fitur find alumni. Bachelor thesis, Universitas Pelita Harapan.
Eliza, Eliza (2016) Strategi departemen hubungan masyarakat PT. Kereta api indonesia (persero) dalam menciptakan citra positif perusahaan di mata konsumen. Bachelor thesis, Universitas Pelita Harapan.
Goenawan, Regina Wijayanti (2015) Upaya Public Relations PT. Kontakperkasa Futures dalam memulihkan image negatif akibat marak kasus emas bodong tahun 2013-2014. Bachelor thesis, Universitas Pelita Harapan.
