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Gunawan, Jason (2024) Memperkuat brand loyalty melalui brand experience: peran brand love dan brand trust sebagai mediasi pada pengguna skintific = Strengthening brand loyalty through brand experience: the role of brand love and brand trust as mediation. Bachelor thesis, Universitas Pelita Harapan.
Sirait, Lyonando Potter (2023) Peran emotional brand attachment sebagai mediasi terhadap loyalitas merek Herborist skin body serum = The role of emotional brand attachment as mediation on brand loyalty of Herborist skin body serum. Bachelor thesis, Universitas Pelita Harapan.
Komaludin, Nicholas (2023) Corporate Social Responsibility Disclosure in Indonesian Mining Companies: Exploring the Influences of Company Characteristics and Good Corporate Governance. Bachelor thesis, Universitas Pelita Harapan.
Anwar, Nicholas Jonathan (2023) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION SEPATU COMPASS YANG DIMEDIASI OLEH BRAND IMAGE. Bachelor thesis, Universitas Pelita Harapan.
Ciu, Edgar (2023) Willingness to buy Erigo apparel : the effect of consumer ethnocentrism, perceived quality, perceived price and perceived brand image. Bachelor thesis, Universitas Pelita Harapan.
Giandra, Ferren (2022) Pengaruh e-servqual dan e-wom terhadap kepuasan dan niat pembelian kembali pelanggan pada situs web Shopee. Bachelor thesis, Universitas Pelita Harapan.
Tjiu, Marsela (2022) Pengaruh nilai pelanggan dan pemasaran pengalaman terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan Grab. Bachelor thesis, Universitas Pelita Harapan.
Halim, Vanessa Josephine (2022) Value of tokopedia's advertising on youtube and its effects on the younger generation's consumer purchase intention. Bachelor thesis, Universitas Pelita Harapan.
Putra, Muhammad Kaya (2022) Pengaruh brand experience, perceived value, brand trust terhadap brand loyalty: brand love sebagai variabel mediasi pada konsumen Louis Vuitton di Iindonesia. Bachelor thesis, Universitas Pelita Harapan.
Marcelino, Kelvin (2022) The influence of country of origin and brand image on buying interest of Gucci’s consumers in Surabaya moderated by high level of product involvement. Bachelor thesis, Universitas Pelita Harapan.
Sugiarto, Gabrielle Olivia (2022) THE INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND BRAND EVALUATION ON PURCHASE INTENTION ON APPLE PRODUCTS IN INDONESIA. Bachelor thesis, Universitas Pelita Harapan.
Renaldo, Hendry (2022) Faktor yang mempengaruhi minat kewirausahaan pada kalangan mahasiswa mahasiswi di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Sing, Michelle Widisya (2022) Pengaruh brand trust, brand respect dan brand love, dengan variabel mediasi brand equity terhadap brand loyalty aplikasi streaming musik online Spotify pada generasi Z = The effect of brand trust, brand respect, and brand love, with brand equity mediation variables on brand loyalty spotify music streaming applications in generation z. Bachelor thesis, Universitas Pelita Harapan.
Ferdinan, Elbert (2021) Pengaruh teori difusi inovasi terhadap niat merekomendasikan mobile wallet pada generasi Z = The effect of innovation diffusion theory on the intention of mobile wallet recommendations in generation z. Bachelor thesis, Universitas Pelita Harapan.
Luke, Angela Vania (2021) Analysis of Willingness To Buy South Korean Skincare Products in Relation to Ethnocentric Tendencies and Customer Worldmindedness. Bachelor thesis, Universitas Pelita Harapan.
Elicia, Evelyn (2021) Dampak etnosentrisme konsumen terhadap kesediaan orang Indonesia untuk membeli produk Cina = The impact of consumer ethnocentrism towards Indonesian's willingness to buy Chinese products. Bachelor thesis, Universitas Pelita Harapan.
Johanes, Winty (2021) Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap minat mahasiswa untuk berwirausaha = The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control Factors on Student's Interest in Entrepreneurship. Bachelor thesis, Universitas Pelita Harapan.
Christiansen, Karenina Ivy (2021) Pengaruh bauran pemasaran, atmosfer toko serta tampilan produk terhadap perilaku pembelian tidak terencana pada minimarket okemart Kota Palembang = The effect of marketing mix, store atmosphere and visual merchandising on impulse buying behavior at okemart minimarket, Palembang City. Bachelor thesis, Universitas Pelita Harapan.
Lokyto, David (2021) Pengaruh kualitas produk, persepsi harga, citra merek, dan promosi terhadap keputusan pembelian smartphone Samsung. Bachelor thesis, Universitas Pelita Harapan.
Swenjaya, Winston (2021) The role of consumer ethnocentrism and country of origin affect the purchase intention of Converse shoes = Peranan etnosentrisme konsumen dan negara asal berpengaruh terhadap niat beli sepatu Converse. Bachelor thesis, Universitas Pelita Harapan.
Lim, David Chandra (2021) Pengaruh faktor perceived price, keamanan, dan promosi terhadap keputusan pembelian konsumen di e-commerce. Bachelor thesis, Universitas Pelita Harapan.
Sufian, Mega (2021) Pengaruh Harga, Keamanan dan Promosi terhadap Keputusan pembelian pada toko online Shopee. Bachelor thesis, Universitas Pelita Harapan.
Victoria, Nadya Christabella (2021) Pengaruh Harga, Keamanan dan Promosi terhadap Keputusan Pembelian Toko Online Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Adipratama, Kevin (2021) Pengaruh promosi penjualan dan atmosfer toko terhadap pembelian impulsif dengan emosi positif sebagai variabel mediasi pada pelanggan Starbucks. Bachelor thesis, Universitas Pelita Harapan.
Fabian, Ryo (2021) Analisis pengaruh pencarian informasi di media terhadap kebutuhan informasi konsumen pengguna iphone. Bachelor thesis, Universitas Pelita Harapan.
Utari, Fidelia (2021) The effects of website quality and consumer characteristics toward online impulsive buying behaviour on Tokopedia website. Bachelor thesis, Universitas Pelita Harapan.
Wihardja, Brenda Fishicella (2021) Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Pada Pengguna Smartphone SAMSUNG. Bachelor thesis, Universitas Pelita Harapan.
Rudiyanto, Rudiyanto (2020) Pengaruh kebutuhan integratif pribadi, kekayaan media, motif pelepas ketegangan terhadap pencarian informasi konsumen Berrybenka. Bachelor thesis, Universitas Pelita Harapan.
Steven, Ivan (2020) Pengaruh Kepribadian, Hedonic Shopping Motivation, dan Suasana Toko Terhadap Impulse Buying Behavior Pada Gen X dan Gen Z yang Dimediasi Oleh Emosi Positif di Hypermart. Bachelor thesis, Universitas Pelita Harapan.
Perkasa, Elizabeth Jelita Widya (2020) Pengaruh Kualitas Layanan Elektronik dan Kualitas Pemulihan Layanan Elektronik Melalui Persepsi Nilai Terhadap Niat Loyalitas Nasabah Bank Mandiri. Bachelor thesis, Universitas Pelita Harapan.
Jessen, Jessen (2020) The effect of consumer ethnocentrism, worldmindendess, and the moderating effect of domestic product judgement to willingness to buy foreign product: Korean noodle = Pengaruh etnosentrisme konsumen, pandangan duniawi, dan efek moderasi penilaian produk domestik terhadap kesediaan untuk membeli produk luar negeri: Mie korea. Bachelor thesis, Universitas Pelita Harapan.
Maliso, Celine Inestasya (2020) Influence of Consumer Ethnocentrism, Lack of Availability of Domestic Products, Product Necessity on Shopee Users' Attitude towards Foreign Products on Shopee. Bachelor thesis, Universitas Pelita Harapan.
Samudra, Catherine Vellynia (2020) Pengaruh perilaku merek, kualitas produk, pembelian tidak terduga, pengaruh sosial, dan harga terhadap perilaku pembelian konsumen generasi Z pada produk fashion di Shopee. Bachelor thesis, Universitas Pelita Harapan.
Enrico, Kevin (2020) Expansion strategies of PT. Lautan Prima Nusantara to the Philippines in construction business. Bachelor thesis, Universitas Pelita Harapan.
Joo, Cheung Lin and Tjhie, Evelyn and Jaikishin, Rahul Kumar (2020) The drivers of green brand equity: green brand image, green satisfaction, and green trust of THE BODY SHOP INDONESIA. Bachelor thesis, Universitas Pelita Harapan.
Tanay, Reinaldi and Makarau, Excell and Wiratama, Jeremy Iron (2020) Analisa pengaruh harga, kualitas pelayanan dan kepercayaan terhadap pelanggan Go-jek. Bachelor thesis, Universitas Pelita Harapan.
Novawynne, Chelsea and Setiawan, Jessica and Allbright M, Madelein (2020) The Effect of Country of Origin, Product Quality, and Brand Image Towards Purchase Intention of Innisfree Consumer From Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Cornelius, Cornelius and Kusnandar, Diovanda and Gunawan, Willy (2020) Pengaruh perceived ease of use dan perceived usefulness terhadap kepercayaan dan niat penggunaan aplikasi tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Sumendap, Cheryl Engelin and Susanti, Didy and Daryanto, Gloria Sintia (2019) Pengaruh pemasaran pengalaman (experiential marketing) dan kualitas pelayanan terhadap loyalitas pelanggan melalui kepuasan pelanggan (studi pada Ikea Alam Sutera) = The effect of experiential marketing and service Quality of customer loyalty through customer Satisfaction ( study case in ikea alam sutera). Bachelor thesis, Universitas Pelita Harapan.
Susanto, David Evan and Cohen, Stanley (2019) Pengaruh credibility, attractiveness, dan power celebrity endorsement terhadap brand image dan dampaknya kepada purchase intention (kasus pada produk smartphone OPPO). Bachelor thesis, Universitas Pelita Harapan.
Febriani, Gabriella Pietra (2018) The analysis of digital branding: roles of social media and brand community in customer engagement for millenials market (study in local coffee shops) = Analisis digital branding: peran media sosial dan komunitas merek dalam keterlibatan pelanggan untuk pasar milenial (studi di kedai kopi lokal). Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Ferent (2018) The Influence of 4P, loyalty, familiarity, and risk towards repurchase intention on local cosmetic products in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Son, Joshua Jae (2018) The influence of 4P's, loyalty, familiarity and risk towards repurchase intention on local cosmetic products in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Hartato, Tommy (2018) Analysis of online post-purchase customer experience (OPPCE) that affects customer satisfaction leading to repurchase intention. Bachelor thesis, Universitas Pelita Harapan.
Thenderan, Charlie (2018) Analysis of online post-purchase customer experience (OPPCE) that affects customer satisfaction leading to repurchase intention. Bachelor thesis, Universitas Pelita Harapan.
Sumardi, Jessica (2018) The Impact of social media influencers source credibility towards millenial consumers online purchase intention. Bachelor thesis, Universitas Pelita Harapan.
Halim, Caroline (2018) Pengaruh customer based brand equity terhadap kesetiaan merek pelanggan H&M di Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, David Hans (2018) The affect of global marketing mix towards the buying decision of IKEA products. Bachelor thesis, Universitas Pelita Harapan.
Wylson, Wylson (2018) The influence on environmental locus of control towards willingness to pay : mediating role of pro-environmental behaviour (study of IKEA eco-friendly products). Bachelor thesis, Universitas Pelita harapan.
Sintong, Josafat (2018) Analisis strategi buaran komunikasi pemasaran pada PT Catalyst Academy dalam meningkatkan penjualan pada industri jasa pendidikan. Bachelor thesis, Universitas Pelita harapan.
Peauli, Malau Natasha Ruth (2018) The effectiveness of digital campaign for Aqua new segmentation. Bachelor thesis, Universitas Pelita harapan.
Logana, Cerwyn Putera (2018) The influence of perceived quality and brand images of Samsung smartphone on customer repurchase intention through customer satisfaction. Bachelor thesis, Universitas Pelita harapan.
Vera, Reilly Rae De (2018) The effect of social media on the buying decision of street wear within Indonesia fashion culture. Bachelor thesis, Universitas Pelita harapan.
Yuliana, Sandra (2018) Strategi rebranding saus sambal dan saus tomat Red-1 pada PT Sparindo Food. Bachelor thesis, Universitas Pelita Harapan.
Puspita, Fera (2017) Aktivitas bauran promosi di Puspita Martha International Beauty School Jakarta periode Juni 2017 sampai Agustus 2017. Bachelor thesis, Universitas Pelita Harapan.
